Execute custom store requests when CRM deals close

When a deal is marked won in 1CRM, automatically make a custom API request in Magento to provision partner perks or VIP access.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

1CRM Explore 1CRM →

Triggers

New lead created

Fires when a new lead or contact is created in 1CRM.

Deal stage changed

Fires when a deal moves to a new stage in 1CRM.

Deal won

Fires when a deal is marked won in 1CRM.

Contact updated

Fires when a field on a contact changes in 1CRM.

Actions

Create or update contact

Creates or updates a contact in 1CRM.

Create deal

Creates a new deal in 1CRM.

Update deal stage

Moves a deal to a new stage in 1CRM.

Log activity

Logs a call, email, or note against a record in 1CRM.

Magento Explore Magento →

Triggers

New affiliate approved

Fires when a new affiliate is approved to promote a product in Magento.

Affiliate commission earned

Fires when an affiliate earns a commission in Magento.

Cart abandoned

Fires when a customer abandons their cart before completing checkout in Magento.

Actions

Make a custom API request

Sends a custom API request to Magento for actions not covered by a dedicated action.

Log sales activity when shoppers abandon their cart When a customer abandons their cart in Magento, automatically log an activity and create or update the contact in 1CRM so sales can follow up. See details

Create sales deals for high-performing partners When a new affiliate commission is earned in Magento, automatically create a deal in 1CRM to track partner revenue expansion. See details

See all 1CRM + Magento integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Execute custom store requests when CRM deals close” between 1CRM and Magento?

Yes — describe it in the box above and Knit's Integrations Agent researches 1CRM and Magento's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Magento to 1CRM support sales teams?

It lets your team follow up on high-value interactions from Magento, such as abandoned carts or new affiliate approvals, by updating lead records in 1CRM.

Can affiliate activity in Magento be tracked inside 1CRM?

Yes, when new affiliates are approved or earn commissions in Magento, customer profiles and deal history update automatically in 1CRM.