Act-On SQL Server

Act-On + SQL Server Integrations, Built by an AI Agent

Put Act-On + SQL Server to work with AI and enterprise-grade automation

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See the kind of workflows teams build with Act-On and SQL Server below — describe the exact one you want above and the Agent builds it on demand.

Act-On + SQL Server When an outgoing webhook fires in Act-On, insert the lead record into SQL Server. See details
Add qualified database leads to nurture campaigns When a query result is ready in SQL Server, automatically add matching contacts to a campaign in Act-On. See details
Sync new marketing leads into the data warehouse When a new lead is captured in Act-On, insert a new row into SQL Server for centralized reporting. See details
Update warehouse tables when contacts unsubscribe When a contact unsubscribes in Act-On, update the corresponding row in SQL Server to ensure compliance across all databases. See details

Browse the full workflow library →

Looking to achieve something else with Act-On and SQL Server?

Just describe what you need — the Agent researches both APIs and builds the real automation on demand.

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Triggers & actions for Act-On and SQL Server

Everything Act-On and SQL Server can do inside a workflow — the triggers that start one and the actions that run when it fires.

Act-On Explore Act-On →

Act-On is a marketing automation software platform designed to deliver targeted email campaigns, lead nurturing, and marketing analytics.

Triggers
Act-On Outgoing Webhooks

Triggers when an Act-On outgoing webhook is received.

New Automated Program External Call

Triggers when an automated program sends out external API data.

New Form Submission

Triggers when a form is submitted.

Actions
Add Contact to Direct Select Segment in All Contacts

Adds a contact to a direct select segment in All Contacts. Go to Zapier’s help page to get more info.

Add Contact to Marketing List

Add a contact to a specific marketing list

Create Form Submission

Add contact's submission to a form list

Update or Create Contact in All Contacts by Email

Updates an existing contact or creates a new one if not found in All Contacts. A contact is identified by their email address. Go to Zapier’s help page to get more info.

Update or Create Contact in All Contacts by External ID

Updates an existing contact or creates a new one if not found in All Contacts. A contact is identified by their unique ID in the source object. Go to Zapier’s help page to get more info.

Update or Create Contact in Marketing List by Email

Updates an existing contact or creates one if not found in a target list. A contact is identified by their email address.

SQL Server Explore SQL Server →

Microsoft SQL Server is a relational database management system designed to store, retrieve, and process enterprise data efficiently.

Triggers
New Column

Triggers when you add a new column.

New Row

Triggers when you add a new row.

New Row (Custom Query)

Triggers when new rows are returned from a custom query that you provide. Advanced Users Only .

New Table

Triggers when you add a new table.

New or Updated Row

Triggers when a new row is added or modified.

New or Updated Row (Custom Query)

Triggers when new or updated rows are returned from a custom query that you provide. Uses row contents for deduplication. Advanced Users Only .

Actions
Create Custom Query

Executes a custom query.

New Row

Adds a new row.

Update Row

Updates an existing row.

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Customer Stories

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Amazing Product With Exceptional Support from the team. By using Knit we managed to speed up our development by orders of magnitude.
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Huynh H
Developer, Multiplier
A brilliant tool to let you seamlessly integrate with many different systems. It is very easy to integrate with and customer support is next level.
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Jayesh
Co-Founder, Scrut
Seamless integration experience. Well-documented, self-explanatory APIs, and excellent service and support.
P
Poorvi
Product Manager, Onsurity
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
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Aditya
Product Lead, RazorpayXPayroll
Knit shipped a brand-new Timesheet API in a week and handed us a ready-to-use NetSuite sandbox. That velocity is priceless when you're running payroll in 40+ countries.
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Rohit Singh
GM, Payoneer Workforce Management

#1 in Ease of Integrations

4.9 out of 5 stars

4.9 out of 5 stars on G2

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FAQ

Common questions about Act-On + SQL Server

Is there a pre-built Act-On + SQL Server automation?

Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches Act-On and SQL Server's public API docs (or your own uploaded docs) and builds a working automation.

Does this require a pre-built Act-On or SQL Server connector?

No. The Agent works whether or not Act-On or SQL Server already has a pre-built connector in Knit's catalog — it researches the real API surface either way.

How long does it take to build?

Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.

Why connect SQL Server to Act-On?

Connecting SQL Server to Act-On allows complex SQL queries or backend database updates to dynamically trigger personalized marketing campaigns without manual data exports.

Does this integration support bidirectional data sync?

Yes, new contacts captured in Act-On can be inserted into SQL Server, while data query calculations in SQL Server can update contact tags or campaign steps in Act-On.

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