Convert web form submissions into automated leads

When a visitor submits a web form on Drupal, automatically capture them as a new lead in ActiveTrail and start an introductory email sequence.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

ActiveTrail Explore ActiveTrail →

Triggers

New lead captured

Fires when a new lead or contact is captured in ActiveTrail.

Contact enters a workflow

Fires when a contact enters an automation in ActiveTrail.

Contact updated

Fires when a field on a contact changes in ActiveTrail.

Contact unsubscribed

Fires when a contact unsubscribes in ActiveTrail.

Actions

Create or update a contact

Creates or updates a contact in ActiveTrail.

Add a contact to a campaign

Adds a contact to a workflow or campaign in ActiveTrail.

Send a message

Sends an email or message to a contact via ActiveTrail.

Apply or remove a tag

Changes a contact's tags in ActiveTrail.

Drupal Explore Drupal →

Triggers

Page published

Fires when a new page or post is published on Drupal.

Form submitted

Fires when a form on Drupal is submitted.

CMS item updated

Fires when a CMS item is updated on Drupal.

Actions

Publish page

Publishes or updates a page on Drupal.

Create CMS item

Creates a new CMS item on Drupal.

Update content

Updates existing content on Drupal.

Publish CMS profile updates when contact details change When a contact is updated in ActiveTrail, automatically update the corresponding CMS item in Drupal to keep online team directories current. See details

Notify contacts when new website pages are published When a new page is published in Drupal, automatically send a message through ActiveTrail to contacts enrolled in site update notifications. See details

See all ActiveTrail + Drupal integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Convert web form submissions into automated leads” between ActiveTrail and Drupal?

Yes — describe it in the box above and Knit's Integrations Agent researches ActiveTrail and Drupal's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How do website form submissions flow into ActiveTrail?

When a visitor submits a form on your Drupal site, a new lead record is automatically created or updated in ActiveTrail to begin automated nurture sequences.

Can contact updates in ActiveTrail alter CMS content in Drupal?

Yes, updates to contacts or workflows in ActiveTrail can automatically create or update CMS items in Drupal to display fresh profile details on your site.