Create contacts from social mentions and comments

When a user leaves a mention or comment on Facebook Messenger, automatically create or update a contact record in ActiveTrail for follow-up.

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See all ActiveTrail + Facebook Messenger integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

ActiveTrail Explore ActiveTrail →

Triggers

New lead captured

Fires when a new lead or contact is captured in ActiveTrail.

Contact enters a workflow

Fires when a contact enters an automation in ActiveTrail.

Contact updated

Fires when a field on a contact changes in ActiveTrail.

Contact unsubscribed

Fires when a contact unsubscribes in ActiveTrail.

Actions

Create or update a contact

Creates or updates a contact in ActiveTrail.

Add a contact to a campaign

Adds a contact to a workflow or campaign in ActiveTrail.

Send a message

Sends an email or message to a contact via ActiveTrail.

Apply or remove a tag

Changes a contact's tags in ActiveTrail.

Facebook Messenger Explore Facebook Messenger →

Triggers

New post published

Fires when a scheduled post goes live in Facebook Messenger.

Post failed to publish

Fires when a post fails to publish in Facebook Messenger.

New mention or comment

Fires when your brand is mentioned or a post gets a comment in Facebook Messenger.

Actions

Create or schedule a post

Creates a post in Facebook Messenger or adds it to the schedule.

Add a post to the queue

Adds a post to the publishing queue in Facebook Messenger.

Reply to a comment

Posts a reply to a comment in Facebook Messenger.

Schedule social posts when contacts enter workflows When a contact enters a promotional workflow in ActiveTrail, automatically add a complementary broadcast update to your queue in Facebook Messenger. See details

Apply marketing tags based on published social posts When a new post is published on Facebook Messenger, automatically apply specific tracking tags to participating contacts in ActiveTrail. See details

See all ActiveTrail + Facebook Messenger integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Create contacts from social mentions and comments” between ActiveTrail and Facebook Messenger?

Yes — describe it in the box above and Knit's Integrations Agent researches ActiveTrail and Facebook Messenger's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

What are the benefits of integrating ActiveTrail with Facebook Messenger?

You can convert social engagement into email marketing leads and coordinate social post scheduling alongside marketing workflow events.

Can social interactions update contact profiles in marketing workflows?

Yes, social mentions or comments in Facebook Messenger can automatically add tags or update contact details in ActiveTrail.