AdRoll A2Z Events

Register ad leads for upcoming event sessions

When a prospective attendee submits a lead form in AdRoll, automatically register them for your upcoming event in A2Z Events.

Try:

See all AdRoll + A2Z Events integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

AdRoll Explore AdRoll →

Triggers
New lead from an ad

Fires when a new lead comes in from an ad campaign in AdRoll.

Conversion event received

Fires when AdRoll records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in AdRoll.

Actions
Send a conversion event

Sends an offline or server-side conversion event to AdRoll.

Add contact to an audience

Adds a contact to a custom audience or customer list in AdRoll.

Remove contact from an audience

Removes a contact from a custom audience in AdRoll.

A2Z Events Explore A2Z Events →

Triggers
New registrant

Fires when someone registers for an event in A2Z Events.

New ticket order

Fires when a new ticket order is placed in A2Z Events.

Attendee checked in

Fires when an attendee checks in at an A2Z Events event.

Event canceled

Fires when an event in A2Z Events is canceled.

Actions
Create an event

Creates a new event in A2Z Events.

Register an attendee

Registers an attendee for an event in A2Z Events.

Update an attendee record

Updates an attendee's details in A2Z Events.

Create or update a contact

Creates or updates a contact in A2Z Events.

Remove checked-in attendees from promotional ad campaigns When an attendee checks in at an event in A2Z Events, automatically remove their details from advertising target audiences in AdRoll. See details
Send conversion events when ticket orders occur When a new ticket order is completed in A2Z Events, send a conversion event back to AdRoll to optimize your ad strategy. See details

See all AdRoll + A2Z Events integrations →  ·  Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Register ad leads for upcoming event sessions” between AdRoll and A2Z Events?

Yes — describe it in the box above and Knit's Integrations Agent researches AdRoll and A2Z Events's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting ad channels to event platforms boost ticket sales?

You can automatically register ad leads for upcoming events and track ticket purchases back to your ad campaigns to optimize return on ad spend.

Can I update my advertising audiences when attendees check in?

Yes, checking in attendees in A2Z Events can automatically remove them from promotional ad audiences in AdRoll so you stop spending ad budget on them.

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