Track webinar registrations as ad conversions

When a participant signs up for an event in BigMarker, pass a conversion event back to AdRoll to optimize your ad performance.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

AdRoll Explore AdRoll →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in AdRoll.

Conversion event received

Fires when AdRoll records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in AdRoll.

Actions

Send a conversion event

Sends an offline or server-side conversion event to AdRoll.

Add contact to an audience

Adds a contact to a custom audience or customer list in AdRoll.

Remove contact from an audience

Removes a contact from a custom audience in AdRoll.

BigMarker Explore BigMarker →

Triggers

New webinar registration

Fires when someone registers for a webinar in BigMarker.

Attendee joined

Fires when a registrant joins a live webinar in BigMarker.

Attendee missed the webinar

Fires when a registrant does not attend a webinar in BigMarker.

Actions

Registers someone for a webinar in BigMarker.

Create or update a session

Creates or updates a webinar session in BigMarker.

Add tags to a registrant

Tags a registrant's record in BigMarker.

Register ad leads for upcoming webinars When a potential customer submits a lead form in AdRoll, instantly sign them up for the appropriate webinar in BigMarker. See details

Build retargeting audiences from missed webinar registrants When a registrant misses a live event in BigMarker, automatically add their details to a custom audience in AdRoll for follow-up ad campaigns. See details

See all AdRoll + BigMarker integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Track webinar registrations as ad conversions” between AdRoll and BigMarker?

Yes — describe it in the box above and Knit's Integrations Agent researches AdRoll and BigMarker's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting AdRoll to BigMarker improve ad targeting?

By sending webinar attendance data back to AdRoll, you can build precise audiences to retarget attendees or suppress people who have already registered.

Can I instantly sign up people who submit a lead form in AdRoll?

Yes, prospective attendees who fill out a lead ad in AdRoll can be automatically registered for your webinar session in BigMarker.