Track webinar registrations as ad conversions

When a participant signs up for an event in GoTo Webinar, pass a conversion event back to AdRoll to optimize your ad performance.

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See all AdRoll + GoTo Webinar integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

AdRoll Explore AdRoll →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in AdRoll.

Conversion event received

Fires when AdRoll records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in AdRoll.

Actions

Send a conversion event

Sends an offline or server-side conversion event to AdRoll.

Add contact to an audience

Adds a contact to a custom audience or customer list in AdRoll.

Remove contact from an audience

Removes a contact from a custom audience in AdRoll.

GoTo Webinar Explore GoTo Webinar →

Triggers

New webinar registration

Fires when someone registers for a webinar in GoTo Webinar.

Attendee joined

Fires when a registrant joins a live webinar in GoTo Webinar.

Attendee missed the webinar

Fires when a registrant does not attend a webinar in GoTo Webinar.

Actions

Registers someone for a webinar in GoTo Webinar.

Create or update a session

Creates or updates a webinar session in GoTo Webinar.

Add tags to a registrant

Tags a registrant's record in GoTo Webinar.

Register ad leads for upcoming webinars When a potential customer submits a lead form in AdRoll, instantly sign them up for the appropriate webinar in GoTo Webinar. See details

Build retargeting audiences from missed webinar registrants When a registrant misses a live event in GoTo Webinar, automatically add their details to a custom audience in AdRoll for follow-up ad campaigns. See details

See all AdRoll + GoTo Webinar integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Track webinar registrations as ad conversions” between AdRoll and GoTo Webinar?

Yes — describe it in the box above and Knit's Integrations Agent researches AdRoll and GoTo Webinar's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting AdRoll to GoTo Webinar improve ad targeting?

By sending webinar attendance data back to AdRoll, you can build precise audiences to retarget attendees or suppress people who have already registered.

Can I instantly sign up people who submit a lead form in AdRoll?

Yes, prospective attendees who fill out a lead ad in AdRoll can be automatically registered for your webinar session in GoTo Webinar.