Send conversion feedback to ad platforms
When a contact is updated in Pardot after making a purchase, send a conversion event to AdRoll to optimize ad performance.
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How Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
AdRoll Explore AdRoll →
TriggersFires when a new lead comes in from an ad campaign in AdRoll.
Fires when AdRoll records a conversion or offline event.
Fires when a new ad or campaign goes live in AdRoll.
Sends an offline or server-side conversion event to AdRoll.
Adds a contact to a custom audience or customer list in AdRoll.
Removes a contact from a custom audience in AdRoll.
Pardot Explore Pardot →
TriggersFires when a new lead or contact is captured in Pardot.
Fires when a contact enters an automation in Pardot.
Fires when a field on a contact changes in Pardot.
Fires when a contact unsubscribes in Pardot.
Creates or updates a contact in Pardot.
Adds a contact to a workflow or campaign in Pardot.
Sends an email or message to a contact via Pardot.
Changes a contact's tags in Pardot.
More AdRoll + Pardot workflows
Enroll ad leads into email nurture campaigns
When a new lead is captured from an ad in AdRoll, create or update the contact in Pardot and add them directly to a drip campaign.
See details
Sync high-value leads to custom ad audiences
When a contact enters a specific workflow in Pardot, add them to a target audience in AdRoll for retargeting.
See details
See all AdRoll + Pardot integrations → · Browse the full workflow library →
Common questions
Can Knit build “Send conversion feedback to ad platforms” between AdRoll and Pardot?
Yes — describe it in the box above and Knit's Integrations Agent researches AdRoll and Pardot's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
How can I immediately nurture leads acquired from ad campaigns?
When a new lead is generated from an ad in AdRoll, you can automatically create or update the contact in Pardot and enroll them in a campaign.
Can I suppress contacts in my ad audiences when they opt out of marketing?
Yes, when a contact unsubscribes in Pardot, you can automatically remove that contact from an audience in AdRoll.