Amazon Ads AddCal

Register ad leads for upcoming event sessions

When a prospective attendee submits a lead form in Amazon Ads, automatically register them for your upcoming event in AddCal.

Try:

See all Amazon Ads + AddCal integrations or talk to a human

Trusted by teams already building on Knit·4.9 out of 5 stars4.9/5 on G2·GoogleGoogle for Startups Accelerator
prismforceHackerearthIsotopes AIInfojobsPayoneerOutsolveSkuadPayworksItiliteOnsurityRazorpayXMultiplierPeoplestrongScrutCeipal

How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Amazon Ads Explore Amazon Ads →

Triggers
New lead from an ad

Fires when a new lead comes in from an ad campaign in Amazon Ads.

Conversion event received

Fires when Amazon Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Amazon Ads.

Actions
Send a conversion event

Sends an offline or server-side conversion event to Amazon Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Amazon Ads.

Remove contact from an audience

Removes a contact from a custom audience in Amazon Ads.

AddCal Explore AddCal →

Triggers
New registrant

Fires when someone registers for an event in AddCal.

New ticket order

Fires when a new ticket order is placed in AddCal.

Attendee checked in

Fires when an attendee checks in at an AddCal event.

Event canceled

Fires when an event in AddCal is canceled.

Actions
Create an event

Creates a new event in AddCal.

Register an attendee

Registers an attendee for an event in AddCal.

Update an attendee record

Updates an attendee's details in AddCal.

Create or update a contact

Creates or updates a contact in AddCal.

Remove checked-in attendees from promotional ad campaigns When an attendee checks in at an event in AddCal, automatically remove their details from advertising target audiences in Amazon Ads. See details
Send conversion events when ticket orders occur When a new ticket order is completed in AddCal, send a conversion event back to Amazon Ads to optimize your ad strategy. See details

See all Amazon Ads + AddCal integrations →  ·  Browse the full workflow library →

Enterprise-grade security

SOC 2 certified GDPR compliant ISO 27001 certified
Visit our Security Center Review the DPA
FAQ

Common questions

Can Knit build “Register ad leads for upcoming event sessions” between Amazon Ads and AddCal?

Yes — describe it in the box above and Knit's Integrations Agent researches Amazon Ads and AddCal's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting ad channels to event platforms boost ticket sales?

You can automatically register ad leads for upcoming events and track ticket purchases back to your ad campaigns to optimize return on ad spend.

Can I update my advertising audiences when attendees check in?

Yes, checking in attendees in AddCal can automatically remove them from promotional ad audiences in Amazon Ads so you stop spending ad budget on them.

Put Integrations on Autopilot. Talk to Experts.

Knit is loved by customers across the globe due to our seamless product and white glove support. You'll love us too!

Talk to a Human