Track webinar registrations as ad conversions

When a participant signs up for an event in Crowdcast, pass a conversion event back to Amazon Ads to optimize your ad performance.

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See all Amazon Ads + Crowdcast integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Amazon Ads Explore Amazon Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Amazon Ads.

Conversion event received

Fires when Amazon Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Amazon Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Amazon Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Amazon Ads.

Remove contact from an audience

Removes a contact from a custom audience in Amazon Ads.

Crowdcast Explore Crowdcast →

Triggers

New webinar registration

Fires when someone registers for a webinar in Crowdcast.

Attendee joined

Fires when a registrant joins a live webinar in Crowdcast.

Attendee missed the webinar

Fires when a registrant does not attend a webinar in Crowdcast.

Actions

Registers someone for a webinar in Crowdcast.

Create or update a session

Creates or updates a webinar session in Crowdcast.

Add tags to a registrant

Tags a registrant's record in Crowdcast.

Register ad leads for upcoming webinars When a potential customer submits a lead form in Amazon Ads, instantly sign them up for the appropriate webinar in Crowdcast. See details

Build retargeting audiences from missed webinar registrants When a registrant misses a live event in Crowdcast, automatically add their details to a custom audience in Amazon Ads for follow-up ad campaigns. See details

See all Amazon Ads + Crowdcast integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Track webinar registrations as ad conversions” between Amazon Ads and Crowdcast?

Yes — describe it in the box above and Knit's Integrations Agent researches Amazon Ads and Crowdcast's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Amazon Ads to Crowdcast improve ad targeting?

By sending webinar attendance data back to Amazon Ads, you can build precise audiences to retarget attendees or suppress people who have already registered.

Can I instantly sign up people who submit a lead form in Amazon Ads?

Yes, prospective attendees who fill out a lead ad in Amazon Ads can be automatically registered for your webinar session in Crowdcast.