Create CRM leads from ad campaign form fills

When a new lead is captured from an ad in Google Ads, automatically create a contact record and open a deal in Back At You.

Try:

See all Back At You + Google Ads integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Back At You Explore Back At You →

Triggers

New contact or lead

Fires when a new contact or lead is added to Back At You.

Contact updated

Fires when a field on a contact changes in Back At You.

Deal or record stage changed

Fires when a deal, case or record moves to a new stage in Back At You.

Deal won

Fires when a deal is marked won in Back At You.

Actions

Create or update contact

Creates or updates a contact in Back At You.

Create deal

Creates a new deal in Back At You.

Update record stage

Moves a deal or record to a new stage in Back At You.

Log activity

Logs a call, email, or note against a record in Back At You.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

Send offline conversion events when deals are won When a deal is marked won in Back At You, automatically send a conversion event to Google Ads to optimize ad algorithm bidding. See details

Remove converted leads from ad targeting audiences When a contact is updated or moves through the sales funnel in Back At You, automatically remove them from retargeting audiences in Google Ads. See details

See all Back At You + Google Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Create CRM leads from ad campaign form fills” between Back At You and Google Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches Back At You and Google Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How quickly do ad leads reach sales reps in Back At You?

Leads captured from ad campaigns in Google Ads instantly generate new deal or contact records in Back At You for immediate follow-up.

Can CRM updates help improve advertising targeting?

Yes, when deals are won in Back At You, conversion events or custom audiences can be automatically updated in Google Ads to optimize ad targeting.