Broadly Atlassian MCP

Broadly + Atlassian MCP Integrations

Put Broadly + Atlassian MCP to work with AI and enterprise-grade automation

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See the kind of workflows teams build with Broadly and Atlassian MCP below — describe the exact one you want above and the Agent builds it on demand.

Enrich and classify incoming sales leads with AI When a new lead is created in Broadly, pass their submitted notes to Atlassian MCP to automatically extract key buying signals and categorize their industry. See details
Save AI account executive summaries directly to CRM deals When Atlassian MCP generates an executive intelligence summary for a strategic account, log the summary directly onto the deal record in Broadly. See details
Summarize customer interaction logs on updated contact profiles Whenever a contact's activity history is updated in Broadly, ask Atlassian MCP to digest the recent interactions into a brief executive overview. See details

Browse the full workflow library →

Looking to achieve something else with Broadly and Atlassian MCP?

Just describe what you need — the Agent researches both APIs and builds the real automation on demand.

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Triggers & actions for Broadly and Atlassian MCP

Everything Broadly and Atlassian MCP can do inside a workflow — the triggers that start one and the actions that run when it fires.

Broadly Explore Broadly →

Broadly is a customer engagement tool that helps local businesses generate online reviews, capture leads, and process payments.

Triggers
Setup Business App as Trigger

This is a guide to help you set up Business App as the Trigger application in your Zapier workflows.

Actions
Create or Update CRM Activity

Create a new log activity in the CRM.

Run Automation

Run any automation that uses a manual or API trigger

Legacy Create Customer & Transaction

Creates a new customer and review eligible transaction activity

Create or Update Company

Creates or Updates a company. Also used to return values for an existing record.

Create or Update Contact

Creates or Updates a contact. Also used to return values for an existing record.

Atlassian MCP Explore Atlassian MCP →

Atlassian MCP is a Model Context Protocol server connecting AI assistants directly to Atlassian products like Jira and Confluence.

Triggers
New Jira Issue

Triggers when a new Jira issue is created. Use JQL for advanced filtering or leave blank for basic filtering.

Updated Jira Issue

Triggers when an existing Jira issue is updated.

Actions
Comment on Jira Issue

Add a rich-text comment to an existing Jira issue.

Create Jira Issue

Create a new Jira issue with summary, assignee details, and custom fields.

Update Jira Issue

Update an existing Jira issue's fields such as summary, description, or custom values.

Transition Jira Issue

Move a Jira issue to a new status and include any required transition fields.

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Customer Stories

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Amazing Product With Exceptional Support from the team. By using Knit we managed to speed up our development by orders of magnitude.
H
Huynh H
Developer, Multiplier
A brilliant tool to let you seamlessly integrate with many different systems. It is very easy to integrate with and customer support is next level.
J
Jayesh
Co-Founder, Scrut
Seamless integration experience. Well-documented, self-explanatory APIs, and excellent service and support.
P
Poorvi
Product Manager, Onsurity
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
A
Aditya
Product Lead, RazorpayXPayroll
Knit shipped a brand-new Timesheet API in a week and handed us a ready-to-use NetSuite sandbox. That velocity is priceless when you're running payroll in 40+ countries.
R
Rohit Singh
GM, Payoneer Workforce Management

#1 in Ease of Integrations

4.9 out of 5 stars

4.9 out of 5 stars on G2

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FAQ

Common questions about Broadly + Atlassian MCP

Is there a pre-built Broadly + Atlassian MCP automation?

Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches Broadly and Atlassian MCP's public API docs (or your own uploaded docs) and builds a working automation.

Does this require a pre-built Broadly or Atlassian MCP connector?

No. The Agent works whether or not Broadly or Atlassian MCP already has a pre-built connector in Knit's catalog — it researches the real API surface either way.

How long does it take to build?

Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.

What's the most common AI Models + CRM automation?

Summarizing a deal or account's recent activity from Broadly using Atlassian MCP, or drafting a personalized follow-up email based on the contact's real history.

Can this write the AI's output back into the CRM record?

Yes — a summary, draft email, or score generated by Atlassian MCP can be written straight back onto the relevant field or note in Broadly.

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