CleverTap MSG91

CleverTap + MSG91 Integrations

Put CleverTap + MSG91 to work with AI and enterprise-grade automation

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See the kind of workflows teams build with CleverTap and MSG91 below — describe the exact one you want above and the Agent builds it on demand.

CleverTap + MSG91 When user notifications or events trigger in CleverTap, dispatch an SMS alert via MSG91.
Notify team channels about high-intent leads When a new lead is captured in CleverTap, immediately post a summary message in a designated channel in MSG91 so representatives can follow up fast. See details
Tag contacts based on internal chat updates When a team member mentions a contact or posts a qualifying update in MSG91, automatically apply an interest tag to that lead in CleverTap. See details
Alert account owners when contacts unsubscribe When a contact unsubscribes from a campaign in CleverTap, send a direct message to their account manager in MSG91 to prevent further outreach errors. See details

Browse the full workflow library →

Looking to achieve something else with CleverTap and MSG91?

Just describe what you need — the Agent researches both APIs and builds the real automation on demand.

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Triggers & actions for CleverTap and MSG91

Everything CleverTap and MSG91 can do inside a workflow — the triggers that start one and the actions that run when it fires.

CleverTap Explore CleverTap →

CleverTap is an AI-powered customer engagement platform that helps brands deliver personalized omnichannel marketing campaigns and retention strategies.

Actions
Create/Update User Profile

Creates a new user profile if it doesn't exists or Updates an existing user profile

Upload Event

To push data to CleverTap as an event for further engagement

MSG91 Explore MSG91 →

MSG91 is an omnichannel cloud communication platform providing SMS, email, WhatsApp, and voice API solutions for business messaging.

Actions
Entry in Segmento

Push your data into Segmento

Launch Campaign

Launch a campaign which can include Whatsapp, SMS, Email, Voice, RCS etc to your users.

Send SMS

Send SMS to user's number(s).

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Customer Stories

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Amazing Product With Exceptional Support from the team. By using Knit we managed to speed up our development by orders of magnitude.
H
Huynh H
Developer, Multiplier
A brilliant tool to let you seamlessly integrate with many different systems. It is very easy to integrate with and customer support is next level.
J
Jayesh
Co-Founder, Scrut
Seamless integration experience. Well-documented, self-explanatory APIs, and excellent service and support.
P
Poorvi
Product Manager, Onsurity
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
A
Aditya
Product Lead, RazorpayXPayroll
Knit shipped a brand-new Timesheet API in a week and handed us a ready-to-use NetSuite sandbox. That velocity is priceless when you're running payroll in 40+ countries.
R
Rohit Singh
GM, Payoneer Workforce Management

#1 in Ease of Integrations

4.9 out of 5 stars

4.9 out of 5 stars on G2

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FAQ

Common questions about CleverTap + MSG91

Is there a pre-built CleverTap + MSG91 automation?

Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches CleverTap and MSG91's public API docs (or your own uploaded docs) and builds a working automation.

Does this require a pre-built CleverTap or MSG91 connector?

No. The Agent works whether or not CleverTap or MSG91 already has a pre-built connector in Knit's catalog — it researches the real API surface either way.

How long does it take to build?

Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.

Why connect MSG91 with CleverTap?

It bridges real-time internal team messaging with customer lifecycle automation, ensuring sales representatives know immediately when leads engage and can update marketing records without switching tools.

Can updates in CleverTap alert my team in MSG91?

Yes, key events like capturing a high-intent lead or a contact entering an automated workflow can instantly broadcast notifications to dedicated channels in MSG91.

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