Track webinar registrations as ad conversions

When a participant signs up for an event in Contrast, pass a conversion event back to Facebook Lead Ads to optimize your ad performance.

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See all Contrast + Facebook Lead Ads integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Contrast Explore Contrast →

Triggers

New webinar registration

Fires when someone registers for a webinar in Contrast.

Attendee joined

Fires when a registrant joins a live webinar in Contrast.

Attendee missed the webinar

Fires when a registrant does not attend a webinar in Contrast.

Actions

Registers someone for a webinar in Contrast.

Create or update a session

Creates or updates a webinar session in Contrast.

Add tags to a registrant

Tags a registrant's record in Contrast.

Facebook Lead Ads Explore Facebook Lead Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Lead Ads.

Conversion event received

Fires when Facebook Lead Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Lead Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Lead Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Lead Ads.

Remove contact from an audience

Removes a contact from a custom audience in Facebook Lead Ads.

Register ad leads for upcoming webinars When a potential customer submits a lead form in Facebook Lead Ads, instantly sign them up for the appropriate webinar in Contrast. See details

Build retargeting audiences from missed webinar registrants When a registrant misses a live event in Contrast, automatically add their details to a custom audience in Facebook Lead Ads for follow-up ad campaigns. See details

See all Contrast + Facebook Lead Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Track webinar registrations as ad conversions” between Contrast and Facebook Lead Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches Contrast and Facebook Lead Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Facebook Lead Ads to Contrast improve ad targeting?

By sending webinar attendance data back to Facebook Lead Ads, you can build precise audiences to retarget attendees or suppress people who have already registered.

Can I instantly sign up people who submit a lead form in Facebook Lead Ads?

Yes, prospective attendees who fill out a lead ad in Facebook Lead Ads can be automatically registered for your webinar session in Contrast.