CRM Messaging WhatsApp Business

CRM Messaging + WhatsApp Business Integrations, Built by an AI Agent

Put CRM Messaging + WhatsApp Business to work with AI and enterprise-grade automation

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See the kind of workflows teams build with CRM Messaging and WhatsApp Business below — describe the exact one you want above and the Agent builds it on demand.

CRM Messaging + WhatsApp Business When a new global message is received in CRM Messaging, send a reply via WhatsApp Business. See details
Forward missed call alerts via backup text messages When a missed call occurs in CRM Messaging, automatically send an SMS from WhatsApp Business to notify team members or confirm receipt with the caller. See details
Sync contact records across business communications channels When a new inbound SMS is received in WhatsApp Business, automatically create or update a contact profile in CRM Messaging to keep customer address books identical. See details
Send secondary voice messages after completed recordings When a call recording is ready in CRM Messaging, automatically send a voice message in WhatsApp Business to follow up on secondary service lines. See details

Browse the full workflow library →

Looking to achieve something else with CRM Messaging and WhatsApp Business?

Just describe what you need — the Agent researches both APIs and builds the real automation on demand.

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Triggers & actions for CRM Messaging and WhatsApp Business

Everything CRM Messaging and WhatsApp Business can do inside a workflow — the triggers that start one and the actions that run when it fires.

CRM Messaging Explore CRM Messaging →

CRM Messaging is a communication tool that enables businesses to send SMS and WhatsApp messages directly within CRM platforms.

Triggers
New Incoming Message

Triggers when a new message is received

(Global) New Incoming Message

Triggers when a new message is received

Actions
Send SMS

Sends a SMS message

(Global) Send SMS

Sends a SMS message from Global platform

Send WhatsApp Templates

Send WhatsApp Message Templates

Send WhatsApp Non Templates

Send WhatsApp Non Template Messages

WhatsApp Business Explore WhatsApp Business →

A messaging platform designed for businesses to communicate with customers through chat, automated replies, and updates.

Triggers
Message Status Updated

Triggers when a message you sent changes status (sent, delivered, read, or failed).

New Message Received

Triggers when a customer sends a message to your WhatsApp Business phone number. Note: the test step shows a static placeholder record because WhatsApp's API does not expose message history. Real messages will only appear in Zap runs after the Zap is turned on and a customer sends a new message.

Actions
Send Freeform Message

Send a freeform text message to a WhatsApp user. Can only be sent within 24 hours of the recipient's last message to you. Important: A successful response does NOT guarantee delivery. Use the "Message Status Updated" trigger to track delivery status.

Send Media Message

Send a media message (document, image, video, or audio) to a WhatsApp user. Can only be sent within 24 hours of the recipient's last message to you. Important: A successful response does NOT guarantee delivery. Use the "Message Status Updated" trigger to track delivery status.

Send Template Message

Sends a template message to a WhatsApp user.

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Customer Stories

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Amazing Product With Exceptional Support from the team. By using Knit we managed to speed up our development by orders of magnitude.
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Huynh H
Developer, Multiplier
A brilliant tool to let you seamlessly integrate with many different systems. It is very easy to integrate with and customer support is next level.
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Jayesh
Co-Founder, Scrut
Seamless integration experience. Well-documented, self-explanatory APIs, and excellent service and support.
P
Poorvi
Product Manager, Onsurity
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
A
Aditya
Product Lead, RazorpayXPayroll
Knit shipped a brand-new Timesheet API in a week and handed us a ready-to-use NetSuite sandbox. That velocity is priceless when you're running payroll in 40+ countries.
R
Rohit Singh
GM, Payoneer Workforce Management

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4.9 out of 5 stars

4.9 out of 5 stars on G2

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FAQ

Common questions about CRM Messaging + WhatsApp Business

Is there a pre-built CRM Messaging + WhatsApp Business automation?

Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches CRM Messaging and WhatsApp Business's public API docs (or your own uploaded docs) and builds a working automation.

Does this require a pre-built CRM Messaging or WhatsApp Business connector?

No. The Agent works whether or not CRM Messaging or WhatsApp Business already has a pre-built connector in Knit's catalog — it researches the real API surface either way.

How long does it take to build?

Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.

Why connect two different phone and SMS platforms?

Linking CRM Messaging with WhatsApp Business lets teams bridge separate communication systems, cross-notify staff about missed calls, and keep contact records consistent across carriers.

Can I automatically send texts from one platform when calls are missed on another?

Yes, a missed call detected in CRM Messaging can immediately instruct WhatsApp Business to dispatch an automated text reply.

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