When new event registration in Crowdcast, sync it to Google Ads.

When a new event registration occurs in Crowdcast, trigger conversion tracking in Google Ads.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Crowdcast Explore Crowdcast →

Triggers

New webinar registration

Fires when someone registers for a webinar in Crowdcast.

Attendee joined

Fires when a registrant joins a live webinar in Crowdcast.

Attendee missed the webinar

Fires when a registrant does not attend a webinar in Crowdcast.

Actions

Registers someone for a webinar in Crowdcast.

Create or update a session

Creates or updates a webinar session in Crowdcast.

Add tags to a registrant

Tags a registrant's record in Crowdcast.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

Register ad leads for upcoming webinars When a potential customer submits a lead form in Google Ads, instantly sign them up for the appropriate webinar in Crowdcast. See details

Build retargeting audiences from missed webinar registrants When a registrant misses a live event in Crowdcast, automatically add their details to a custom audience in Google Ads for follow-up ad campaigns. See details

Track webinar registrations as ad conversions When a participant signs up for an event in Crowdcast, pass a conversion event back to Google Ads to optimize your ad performance. See details

See all Crowdcast + Google Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “When new event registration in Crowdcast, sync it to Google Ads.” between Crowdcast and Google Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches Crowdcast and Google Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Google Ads to Crowdcast improve ad targeting?

By sending webinar attendance data back to Google Ads, you can build precise audiences to retarget attendees or suppress people who have already registered.

Can I instantly sign up people who submit a lead form in Google Ads?

Yes, prospective attendees who fill out a lead ad in Google Ads can be automatically registered for your webinar session in Crowdcast.