Sync newly created leads across CRM platforms
When a new lead is captured in Crunchbase, automatically create or update the matching contact in Clay to keep records synchronized.
4.9/5 on G2·
Google for Startups Accelerator
How Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
Crunchbase Explore Crunchbase →
TriggersFires when Crunchbase finds or captures a new lead.
Fires when a new contact is added to a list in Crunchbase.
Fires when a new company matches a saved search in Crunchbase.
Adds job title, phone and company data to a contact with Crunchbase.
Looks up firmographic data for a company with Crunchbase.
Finds and verifies a prospect's work email with Crunchbase.
Clay Explore Clay →
TriggersFires when Clay finds or captures a new lead.
Fires when a new contact is added to a list in Clay.
Fires when a new company matches a saved search in Clay.
Adds job title, phone and company data to a contact with Clay.
Looks up firmographic data for a company with Clay.
Finds and verifies a prospect's work email with Clay.
More Crunchbase + Clay workflows
Mirror deal outcomes in secondary pipeline accounts
Whenever a deal is marked won in Clay, update the corresponding opportunity stage in Crunchbase for unified revenue reporting.
See details
Log pipeline stage updates as CRM activities
When a deal moves forward in Crunchbase, log a status update activity on the corresponding account record in Clay.
See details
See all Crunchbase + Clay integrations → · Browse the full workflow library →
Common questions
Can Knit build “Sync newly created leads across CRM platforms” between Crunchbase and Clay?
Yes — describe it in the box above and Knit's Integrations Agent researches Crunchbase and Clay's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
Why would a team need to connect two CRM systems?
Common reasons include a merger or acquisition where each side kept its own CRM, or separate teams (direct sales vs. partner-led) standardized on different tools that still need shared contact and deal data.
Does this cause duplicate contact records?
No — the Agent can match on email or a shared identifier to update an existing contact in the other system instead of creating a duplicate.