Add abandoned cart shoppers to retargeting audiences
When a visitor leaves products in their cart in Custom Gateway OMS, automatically add their details to a custom audience in Facebook Lead Ads (for Business admins) to serve recovery ads.
See all Custom Gateway OMS + Facebook Lead Ads (for Business admins) integrations or talk to a human
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How Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
Custom Gateway OMS Explore Custom Gateway OMS →
TriggersFires when a customer places a new order in Custom Gateway OMS.
Fires when an order in Custom Gateway OMS is paid, fulfilled, refunded or disputed.
Fires when a new customer account is created in Custom Gateway OMS.
Fires when a customer abandons their cart before completing checkout in Custom Gateway OMS.
Creates or updates a product or listing in Custom Gateway OMS.
Updates an order's status or fulfillment details in Custom Gateway OMS.
Sends a custom API request to Custom Gateway OMS for actions not covered by a dedicated action.
Facebook Lead Ads (for Business admins) Explore Facebook Lead Ads (for Business admins) →
TriggersFires when a new lead comes in from an ad campaign in Facebook Lead Ads (for Business admins).
Fires when Facebook Lead Ads (for Business admins) records a conversion or offline event.
Fires when a new ad or campaign goes live in Facebook Lead Ads (for Business admins).
Sends an offline or server-side conversion event to Facebook Lead Ads (for Business admins).
Adds a contact to a custom audience or customer list in Facebook Lead Ads (for Business admins).
Removes a contact from a custom audience in Facebook Lead Ads (for Business admins).
More Custom Gateway OMS + Facebook Lead Ads (for Business admins) workflows
Sync new ad leads into store customer accounts
When a prospect fills out a lead form in Facebook Lead Ads (for Business admins), run a custom API request in Custom Gateway OMS to create their buyer account or issue a welcome code.
See details
Remove approved affiliates from paid ad lists
When a partner is approved in Custom Gateway OMS, automatically remove them from acquisition ad audiences in Facebook Lead Ads (for Business admins) to avoid wasting ad budget.
See details
See all Custom Gateway OMS + Facebook Lead Ads (for Business admins) integrations → · Browse the full workflow library →
Common questions
Can Knit build “Add abandoned cart shoppers to retargeting audiences” between Custom Gateway OMS and Facebook Lead Ads (for Business admins)?
Yes — describe it in the box above and Knit's Integrations Agent researches Custom Gateway OMS and Facebook Lead Ads (for Business admins)'s public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
How does connecting Facebook Lead Ads (for Business admins) and Custom Gateway OMS improve ad campaign targeting?
You can sync high-intent customer behavior from Custom Gateway OMS, such as abandoned carts or partner approvals, directly into Facebook Lead Ads (for Business admins) to refine ad audiences in real time.
Can new leads captured in Facebook Lead Ads (for Business admins) be pushed straight into Custom Gateway OMS?
Yes, when prospective buyers submit ad lead forms in Facebook Lead Ads (for Business admins), custom requests can immediately register customer profiles or generate discounts in Custom Gateway OMS.