Add abandoned cart shoppers to retargeting audiences

When a visitor leaves products in their cart in eBay, automatically add their details to a custom audience in Facebook Conversions (for Business admins) to serve recovery ads.

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See all eBay + Facebook Conversions (for Business admins) integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

eBay Explore eBay →

Triggers

New affiliate approved

Fires when a new affiliate is approved to promote a product in eBay.

Affiliate commission earned

Fires when an affiliate earns a commission in eBay.

Cart abandoned

Fires when a customer abandons their cart before completing checkout in eBay.

Actions

Make a custom API request

Sends a custom API request to eBay for actions not covered by a dedicated action.

Facebook Conversions (for Business admins) Explore Facebook Conversions (for Business admins) →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Conversions (for Business admins).

Conversion event received

Fires when Facebook Conversions (for Business admins) records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Conversions (for Business admins).

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Conversions (for Business admins).

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Conversions (for Business admins).

Remove contact from an audience

Removes a contact from a custom audience in Facebook Conversions (for Business admins).

Sync new ad leads into store customer accounts When a prospect fills out a lead form in Facebook Conversions (for Business admins), run a custom API request in eBay to create their buyer account or issue a welcome code. See details

Remove approved affiliates from paid ad lists When a partner is approved in eBay, automatically remove them from acquisition ad audiences in Facebook Conversions (for Business admins) to avoid wasting ad budget. See details

See all eBay + Facebook Conversions (for Business admins) integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Add abandoned cart shoppers to retargeting audiences” between eBay and Facebook Conversions (for Business admins)?

Yes — describe it in the box above and Knit's Integrations Agent researches eBay and Facebook Conversions (for Business admins)'s public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Facebook Conversions (for Business admins) and eBay improve ad campaign targeting?

You can sync high-intent customer behavior from eBay, such as abandoned carts or partner approvals, directly into Facebook Conversions (for Business admins) to refine ad audiences in real time.

Can new leads captured in Facebook Conversions (for Business admins) be pushed straight into eBay?

Yes, when prospective buyers submit ad lead forms in Facebook Conversions (for Business admins), custom requests can immediately register customer profiles or generate discounts in eBay.