Add website form submitters to ad retargeting audiences

When a visitor submits a form on your website in ElasticPath, automatically add them to a targeted custom audience in Facebook Lead Ads for follow-up advertising.

Try:

See all ElasticPath + Facebook Lead Ads integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

ElasticPath Explore ElasticPath →

Triggers

Page published

Fires when a new page or post is published on ElasticPath.

Form submitted

Fires when a form on ElasticPath is submitted.

CMS item updated

Fires when a CMS item is updated on ElasticPath.

Actions

Publish page

Publishes or updates a page on ElasticPath.

Create CMS item

Creates a new CMS item on ElasticPath.

Update content

Updates existing content on ElasticPath.

Facebook Lead Ads Explore Facebook Lead Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Lead Ads.

Conversion event received

Fires when Facebook Lead Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Lead Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Lead Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Lead Ads.

Remove contact from an audience

Removes a contact from a custom audience in Facebook Lead Ads.

Send website conversion data to ad campaigns When a user submits a specific form in ElasticPath, automatically record a conversion event in Facebook Lead Ads to measure campaign performance. See details

Log lead details from paid ads directly into CMS items When a new lead is captured from an ad in Facebook Lead Ads, automatically create a CMS item in ElasticPath to display or manage lead records internally. See details

See all ElasticPath + Facebook Lead Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Add website form submitters to ad retargeting audiences” between ElasticPath and Facebook Lead Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches ElasticPath and Facebook Lead Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

Why sync website form submissions from ElasticPath to Facebook Lead Ads?

Sending form submission data from ElasticPath to Facebook Lead Ads lets you instantly build custom retargeting audiences or log offline conversions to optimize ad performance.

How does launching a new ad campaign in Facebook Lead Ads affect web content in ElasticPath?

When a campaign is published in Facebook Lead Ads, you can automatically publish matching landing pages or update promotional CMS items in ElasticPath.