Segment marketing contacts based on survey answers

When a customer completes a survey in Google Forms (Legacy), add them to a tailored segment in Emarsys according to their responses.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Emarsys Explore Emarsys →

Triggers

New lead captured

Fires when Emarsys captures a new lead or sign-up.

Engagement recorded

Fires when someone views, clicks or completes something in Emarsys.

Content published

Fires when a post, page or asset is published from Emarsys.

Actions

Create or update a contact

Creates or updates a contact or lead in Emarsys.

Add to a campaign or audience

Adds a contact to a campaign, audience or segment in Emarsys.

Google Forms (Legacy) Explore Google Forms (Legacy) →

Triggers

New form response

Fires when a form is submitted in Google Forms (Legacy).

Survey completed

Fires when a respondent finishes a survey in Google Forms (Legacy).

Response updated

Fires when an existing response is edited in Google Forms (Legacy).

Actions

Create or update form

Creates or updates a form or survey in Google Forms (Legacy).

Retrieve a response

Looks up a specific form response in Google Forms (Legacy).

Add a respondent

Adds a respondent or contact to a form in Google Forms (Legacy).

Add form respondents directly to subscriber lists When a user submits a form in Google Forms (Legacy), automatically add them as a new subscriber in Emarsys to grow your contact list. See details

Invite new subscribers to take an onboarding survey When a new subscriber is added in Emarsys, add them as a respondent in Google Forms (Legacy) to gather baseline preferences. See details

See all Emarsys + Google Forms (Legacy) integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Segment marketing contacts based on survey answers” between Emarsys and Google Forms (Legacy)?

Yes — describe it in the box above and Knit's Integrations Agent researches Emarsys and Google Forms (Legacy)'s public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

Can form submissions add people directly to subscriber lists?

Yes, completing a form response in Google Forms (Legacy) automatically adds the email address as a new subscriber in Emarsys.

Can survey participants be sorted into marketing segments automatically?

Completing a survey in Google Forms (Legacy) can place subscribers into specific audience segments in Emarsys based on their answers.