Track email engagement as advertising conversions

When an email link is clicked in Enormail, send a conversion event to Facebook Lead Ads to measure multi-channel ROI.

Try:

See all Enormail + Facebook Lead Ads integrations or talk to a human

Trusted by teams already building on Knit·

4.9/5 on G2·

Google for Startups Accelerator

How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Enormail Explore Enormail →

Triggers

New subscriber added

Fires when a new subscriber is added in Enormail.

Subscriber unsubscribed

Fires when a contact unsubscribes in Enormail.

Email opened or clicked

Fires when a subscriber opens or clicks a campaign in Enormail.

Actions

Add or update a subscriber

Creates or updates a subscriber in Enormail.

Unsubscribe a contact

Unsubscribes a contact in Enormail.

Add a subscriber to a list

Adds a subscriber to a list or segment in Enormail.

Send a transactional email

Sends a one-off transactional email via Enormail.

Facebook Lead Ads Explore Facebook Lead Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Lead Ads.

Conversion event received

Fires when Facebook Lead Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Lead Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Lead Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Lead Ads.

Remove contact from an audience

Removes a contact from a custom audience in Facebook Lead Ads.

Subscribe new ad leads to marketing lists When a new lead is captured from an ad in Facebook Lead Ads, automatically add them as a subscriber to a list in Enormail. See details

Exclude unsubscribed contacts from ad targeting When a subscriber unsubscribes in Enormail, remove that contact from an audience in Facebook Lead Ads to avoid wasted ad spend. See details

See all Enormail + Facebook Lead Ads integrations → · Browse the full workflow library →

Enterprise-grade security

Visit our Security Center Review the DPA

FAQ

Common questions

Can Knit build “Track email engagement as advertising conversions” between Enormail and Facebook Lead Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches Enormail and Facebook Lead Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

What is the primary benefit of connecting Facebook Lead Ads to Enormail?

This integration eliminates manual lead uploads by immediately funneling leads captured in Facebook Lead Ads directly into automated email subscriber lists in Enormail.

How does email activity affect ad spending?

When contacts unsubscribe or click key links in Enormail, automated rules can update custom ad audiences in Facebook Lead Ads to prevent retargeting contacts who have already churned or converted.