Relay conversion signals to optimize ad bidding
When a high-value conversion event is recorded in Facebook Conversions (for Business admins), forward the conversion data directly to Facebook Lead Ads (for Business admins) to refine audience targeting.
See all Facebook Conversions (for Business admins) + Facebook Lead Ads (for Business admins) integrations or talk to a human
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How Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
Facebook Conversions (for Business admins) Explore Facebook Conversions (for Business admins) →
TriggersFires when a new lead comes in from an ad campaign in Facebook Conversions (for Business admins).
Fires when Facebook Conversions (for Business admins) records a conversion or offline event.
Fires when a new ad or campaign goes live in Facebook Conversions (for Business admins).
Sends an offline or server-side conversion event to Facebook Conversions (for Business admins).
Adds a contact to a custom audience or customer list in Facebook Conversions (for Business admins).
Removes a contact from a custom audience in Facebook Conversions (for Business admins).
Facebook Lead Ads (for Business admins) Explore Facebook Lead Ads (for Business admins) →
TriggersFires when a new lead comes in from an ad campaign in Facebook Lead Ads (for Business admins).
Fires when Facebook Lead Ads (for Business admins) records a conversion or offline event.
Fires when a new ad or campaign goes live in Facebook Lead Ads (for Business admins).
Sends an offline or server-side conversion event to Facebook Lead Ads (for Business admins).
Adds a contact to a custom audience or customer list in Facebook Lead Ads (for Business admins).
Removes a contact from a custom audience in Facebook Lead Ads (for Business admins).
More Facebook Conversions (for Business admins) + Facebook Lead Ads (for Business admins) workflows
Add new lead form prospects to retargeting audiences
When a user fills out a lead form in Facebook Conversions (for Business admins), automatically add their details to a custom retargeting audience in Facebook Lead Ads (for Business admins).
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Exclude converted buyers across ad networks
When a conversion occurs on an ad campaign in Facebook Lead Ads (for Business admins), automatically remove that user from active targeting audiences in Facebook Conversions (for Business admins).
See details
See all Facebook Conversions (for Business admins) + Facebook Lead Ads (for Business admins) integrations → · Browse the full workflow library →
Common questions
Can Knit build “Relay conversion signals to optimize ad bidding” between Facebook Conversions (for Business admins) and Facebook Lead Ads (for Business admins)?
Yes — describe it in the box above and Knit's Integrations Agent researches Facebook Conversions (for Business admins) and Facebook Lead Ads (for Business admins)'s public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
Why sync ad platforms together?
Synchronizing Facebook Conversions (for Business admins) and Facebook Lead Ads (for Business admins) allows you to suppress active buyers or retarget captured leads across both ad networks simultaneously without manual lists.
How does conversion sharing work between ad channels?
When a conversion event is logged in Facebook Conversions (for Business admins), you can automatically relay that event to Facebook Lead Ads (for Business admins) to optimize bidding algorithms across both ad networks.