Build retargeting audiences from missed webinar registrants

When a registrant misses a live event in ON24, automatically add their details to a custom audience in Facebook Conversions (for Business admins) for follow-up ad campaigns.

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See all Facebook Conversions (for Business admins) + ON24 integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Facebook Conversions (for Business admins) Explore Facebook Conversions (for Business admins) →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Conversions (for Business admins).

Conversion event received

Fires when Facebook Conversions (for Business admins) records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Conversions (for Business admins).

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Conversions (for Business admins).

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Conversions (for Business admins).

Remove contact from an audience

Removes a contact from a custom audience in Facebook Conversions (for Business admins).

ON24 Explore ON24 →

Triggers

New webinar registration

Fires when someone registers for a webinar in ON24.

Attendee joined

Fires when a registrant joins a live webinar in ON24.

Attendee missed the webinar

Fires when a registrant does not attend a webinar in ON24.

Actions

Registers someone for a webinar in ON24.

Create or update a session

Creates or updates a webinar session in ON24.

Add tags to a registrant

Tags a registrant's record in ON24.

Register ad leads for upcoming webinars When a potential customer submits a lead form in Facebook Conversions (for Business admins), instantly sign them up for the appropriate webinar in ON24. See details

Track webinar registrations as ad conversions When a participant signs up for an event in ON24, pass a conversion event back to Facebook Conversions (for Business admins) to optimize your ad performance. See details

See all Facebook Conversions (for Business admins) + ON24 integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Build retargeting audiences from missed webinar registrants” between Facebook Conversions (for Business admins) and ON24?

Yes — describe it in the box above and Knit's Integrations Agent researches Facebook Conversions (for Business admins) and ON24's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Facebook Conversions (for Business admins) to ON24 improve ad targeting?

By sending webinar attendance data back to Facebook Conversions (for Business admins), you can build precise audiences to retarget attendees or suppress people who have already registered.

Can I instantly sign up people who submit a lead form in Facebook Conversions (for Business admins)?

Yes, prospective attendees who fill out a lead ad in Facebook Conversions (for Business admins) can be automatically registered for your webinar session in ON24.