Send conversion feedback to ad platforms

When a contact is updated in Tars after making a purchase, send a conversion event to Facebook Conversions (for Business admins) to optimize ad performance.

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See all Facebook Conversions (for Business admins) + Tars integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Facebook Conversions (for Business admins) Explore Facebook Conversions (for Business admins) →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Conversions (for Business admins).

Conversion event received

Fires when Facebook Conversions (for Business admins) records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Conversions (for Business admins).

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Conversions (for Business admins).

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Conversions (for Business admins).

Remove contact from an audience

Removes a contact from a custom audience in Facebook Conversions (for Business admins).

Tars Explore Tars →

Triggers

New lead captured

Fires when a new lead or contact is captured in Tars.

Contact enters a workflow

Fires when a contact enters an automation in Tars.

Contact updated

Fires when a field on a contact changes in Tars.

Contact unsubscribed

Fires when a contact unsubscribes in Tars.

Actions

Create or update a contact

Creates or updates a contact in Tars.

Add a contact to a campaign

Adds a contact to a workflow or campaign in Tars.

Send a message

Sends an email or message to a contact via Tars.

Apply or remove a tag

Changes a contact's tags in Tars.

Enroll ad leads into email nurture campaigns When a new lead is captured from an ad in Facebook Conversions (for Business admins), create or update the contact in Tars and add them directly to a drip campaign. See details

Sync high-value leads to custom ad audiences When a contact enters a specific workflow in Tars, add them to a target audience in Facebook Conversions (for Business admins) for retargeting. See details

See all Facebook Conversions (for Business admins) + Tars integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Send conversion feedback to ad platforms” between Facebook Conversions (for Business admins) and Tars?

Yes — describe it in the box above and Knit's Integrations Agent researches Facebook Conversions (for Business admins) and Tars's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How can I immediately nurture leads acquired from ad campaigns?

When a new lead is generated from an ad in Facebook Conversions (for Business admins), you can automatically create or update the contact in Tars and enroll them in a campaign.

Can I suppress contacts in my ad audiences when they opt out of marketing?

Yes, when a contact unsubscribes in Tars, you can automatically remove that contact from an audience in Facebook Conversions (for Business admins).