Add website form submitters to ad retargeting audiences

When a visitor submits a form on your website in Unbounce, automatically add them to a targeted custom audience in Facebook Conversions (for Business admins) for follow-up advertising.

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See all Facebook Conversions (for Business admins) + Unbounce integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Facebook Conversions (for Business admins) Explore Facebook Conversions (for Business admins) →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Conversions (for Business admins).

Conversion event received

Fires when Facebook Conversions (for Business admins) records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Conversions (for Business admins).

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Conversions (for Business admins).

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Conversions (for Business admins).

Remove contact from an audience

Removes a contact from a custom audience in Facebook Conversions (for Business admins).

Unbounce Explore Unbounce →

Triggers

Page published

Fires when a new page or post is published on Unbounce.

Form submitted

Fires when a form on Unbounce is submitted.

CMS item updated

Fires when a CMS item is updated on Unbounce.

Actions

Publish page

Publishes or updates a page on Unbounce.

Create CMS item

Creates a new CMS item on Unbounce.

Update content

Updates existing content on Unbounce.

Send website conversion data to ad campaigns When a user submits a specific form in Unbounce, automatically record a conversion event in Facebook Conversions (for Business admins) to measure campaign performance. See details

Log lead details from paid ads directly into CMS items When a new lead is captured from an ad in Facebook Conversions (for Business admins), automatically create a CMS item in Unbounce to display or manage lead records internally. See details

See all Facebook Conversions (for Business admins) + Unbounce integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Add website form submitters to ad retargeting audiences” between Facebook Conversions (for Business admins) and Unbounce?

Yes — describe it in the box above and Knit's Integrations Agent researches Facebook Conversions (for Business admins) and Unbounce's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

Why sync website form submissions from Unbounce to Facebook Conversions (for Business admins)?

Sending form submission data from Unbounce to Facebook Conversions (for Business admins) lets you instantly build custom retargeting audiences or log offline conversions to optimize ad performance.

How does launching a new ad campaign in Facebook Conversions (for Business admins) affect web content in Unbounce?

When a campaign is published in Facebook Conversions (for Business admins), you can automatically publish matching landing pages or update promotional CMS items in Unbounce.