Add abandoned cart shoppers to retargeting audiences

When a visitor leaves products in their cart in BigCommerce, automatically add their details to a custom audience in Facebook Conversions to serve recovery ads.

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See all Facebook Conversions + BigCommerce integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Facebook Conversions Explore Facebook Conversions →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Conversions.

Conversion event received

Fires when Facebook Conversions records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Conversions.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Conversions.

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Conversions.

Remove contact from an audience

Removes a contact from a custom audience in Facebook Conversions.

BigCommerce Explore BigCommerce →

Triggers

New affiliate approved

Fires when a new affiliate is approved to promote a product in BigCommerce.

Affiliate commission earned

Fires when an affiliate earns a commission in BigCommerce.

Cart abandoned

Fires when a customer abandons their cart before completing checkout in BigCommerce.

Actions

Make a custom API request

Sends a custom API request to BigCommerce for actions not covered by a dedicated action.

Sync new ad leads into store customer accounts When a prospect fills out a lead form in Facebook Conversions, run a custom API request in BigCommerce to create their buyer account or issue a welcome code. See details

Remove approved affiliates from paid ad lists When a partner is approved in BigCommerce, automatically remove them from acquisition ad audiences in Facebook Conversions to avoid wasting ad budget. See details

See all Facebook Conversions + BigCommerce integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Add abandoned cart shoppers to retargeting audiences” between Facebook Conversions and BigCommerce?

Yes — describe it in the box above and Knit's Integrations Agent researches Facebook Conversions and BigCommerce's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Facebook Conversions and BigCommerce improve ad campaign targeting?

You can sync high-intent customer behavior from BigCommerce, such as abandoned carts or partner approvals, directly into Facebook Conversions to refine ad audiences in real time.

Can new leads captured in Facebook Conversions be pushed straight into BigCommerce?

Yes, when prospective buyers submit ad lead forms in Facebook Conversions, custom requests can immediately register customer profiles or generate discounts in BigCommerce.