Add paying customers to targeted ad audiences

Whenever a new invoice is created in Expensify, automatically add the customer contact to a custom customer audience in Facebook Lead Ads (for Business admins).

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See all Facebook Lead Ads (for Business admins) + Expensify integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Facebook Lead Ads (for Business admins) Explore Facebook Lead Ads (for Business admins) →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Lead Ads (for Business admins).

Conversion event received

Fires when Facebook Lead Ads (for Business admins) records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Lead Ads (for Business admins).

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Lead Ads (for Business admins).

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Lead Ads (for Business admins).

Remove contact from an audience

Removes a contact from a custom audience in Facebook Lead Ads (for Business admins).

Expensify Explore Expensify →

Triggers

New invoice created

Fires when a new invoice is created in Expensify.

Payment received

Fires when a payment is recorded in Expensify.

Invoice overdue

Fires when an invoice in Expensify passes its due date unpaid.

Expense recorded

Fires when a new expense is recorded in Expensify.

Actions

Create invoice

Creates a new invoice in Expensify.

Record payment

Records a payment against an invoice in Expensify.

Create expense

Creates a new expense entry in Expensify.

Sync customer record

Syncs a customer's billing record in Expensify.

Report completed sales back to ad networks When a payment is received in Expensify, automatically send an offline conversion event to Facebook Lead Ads (for Business admins) to optimize your ad targeting. See details

Create customer records from new ad leads When a prospective customer submits a lead form in Facebook Lead Ads (for Business admins), immediately sync their contact details into Expensify so your finance team can prepare quotes. See details

See all Facebook Lead Ads (for Business admins) + Expensify integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Add paying customers to targeted ad audiences” between Facebook Lead Ads (for Business admins) and Expensify?

Yes — describe it in the box above and Knit's Integrations Agent researches Facebook Lead Ads (for Business admins) and Expensify's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does linking Expensify and Facebook Lead Ads (for Business admins) help improve ad targeting?

Syncing actual invoice payments from Expensify into Facebook Lead Ads (for Business admins) lets ad platforms target high-value buyers and create lookalike audiences based on verified revenue.

Can new ad leads automatically be added to our accounting software?

Yes, whenever a new lead is captured in Facebook Lead Ads (for Business admins), their information can be created or updated as a customer record in Expensify.