Add website form submitters to ad retargeting audiences

When a visitor submits a form on your website in Zengine, automatically add them to a targeted custom audience in Facebook Lead Ads (for Business admins) for follow-up advertising.

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See all Facebook Lead Ads (for Business admins) + Zengine integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Facebook Lead Ads (for Business admins) Explore Facebook Lead Ads (for Business admins) →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Lead Ads (for Business admins).

Conversion event received

Fires when Facebook Lead Ads (for Business admins) records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Lead Ads (for Business admins).

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Lead Ads (for Business admins).

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Lead Ads (for Business admins).

Remove contact from an audience

Removes a contact from a custom audience in Facebook Lead Ads (for Business admins).

Zengine Explore Zengine →

Triggers

Page published

Fires when a new page or post is published on Zengine.

Form submitted

Fires when a form on Zengine is submitted.

CMS item updated

Fires when a CMS item is updated on Zengine.

Actions

Publish page

Publishes or updates a page on Zengine.

Create CMS item

Creates a new CMS item on Zengine.

Update content

Updates existing content on Zengine.

Send website conversion data to ad campaigns When a user submits a specific form in Zengine, automatically record a conversion event in Facebook Lead Ads (for Business admins) to measure campaign performance. See details

Log lead details from paid ads directly into CMS items When a new lead is captured from an ad in Facebook Lead Ads (for Business admins), automatically create a CMS item in Zengine to display or manage lead records internally. See details

See all Facebook Lead Ads (for Business admins) + Zengine integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Add website form submitters to ad retargeting audiences” between Facebook Lead Ads (for Business admins) and Zengine?

Yes — describe it in the box above and Knit's Integrations Agent researches Facebook Lead Ads (for Business admins) and Zengine's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

Why sync website form submissions from Zengine to Facebook Lead Ads (for Business admins)?

Sending form submission data from Zengine to Facebook Lead Ads (for Business admins) lets you instantly build custom retargeting audiences or log offline conversions to optimize ad performance.

How does launching a new ad campaign in Facebook Lead Ads (for Business admins) affect web content in Zengine?

When a campaign is published in Facebook Lead Ads (for Business admins), you can automatically publish matching landing pages or update promotional CMS items in Zengine.