Build ad audiences from form submissions

When a new form response is received in 97Display, add the respondent contact to a custom target audience in Facebook Lead Ads.

Try:

See all Facebook Lead Ads + 97Display integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Facebook Lead Ads Explore Facebook Lead Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Lead Ads.

Conversion event received

Fires when Facebook Lead Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Lead Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Lead Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Lead Ads.

Remove contact from an audience

Removes a contact from a custom audience in Facebook Lead Ads.

97Display Explore 97Display →

Triggers

New form response

Fires when a form is submitted in 97Display.

Survey completed

Fires when a respondent finishes a survey in 97Display.

Response updated

Fires when an existing response is edited in 97Display.

Actions

Create or update form

Creates or updates a form or survey in 97Display.

Retrieve a response

Looks up a specific form response in 97Display.

Add a respondent

Adds a respondent or contact to a form in 97Display.

Send conversion events from survey completions When a survey is completed in 97Display, send a conversion event to Facebook Lead Ads to optimize ad campaign performance. See details

Log ad lead submissions into survey records When a new lead is captured from an ad in Facebook Lead Ads, create a respondent entry in 97Display for detailed follow-up profiling. See details

See all Facebook Lead Ads + 97Display integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Build ad audiences from form submissions” between Facebook Lead Ads and 97Display?

Yes — describe it in the box above and Knit's Integrations Agent researches Facebook Lead Ads and 97Display's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does linking Facebook Lead Ads and 97Display improve ad targeting?

Survey responses gathered in 97Display can send offline conversion signals or custom list additions directly to Facebook Lead Ads to optimize targeting algorithms.

Can ad lead details be collected inside 97Display?

Yes, lead data captured from ad campaigns in Facebook Lead Ads can automatically create respondent entries in 97Display for follow-up survey outreach.