Track email engagement as advertising conversions

When an email link is clicked in Brevo, send a conversion event to Facebook Lead Ads to measure multi-channel ROI.

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See all Facebook Lead Ads + Brevo integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Facebook Lead Ads Explore Facebook Lead Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Lead Ads.

Conversion event received

Fires when Facebook Lead Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Lead Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Lead Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Lead Ads.

Remove contact from an audience

Removes a contact from a custom audience in Facebook Lead Ads.

Brevo Explore Brevo →

Triggers

New subscriber added

Fires when a new subscriber is added in Brevo.

Subscriber unsubscribed

Fires when a contact unsubscribes in Brevo.

Email opened or clicked

Fires when a subscriber opens or clicks a campaign in Brevo.

Actions

Add or update a subscriber

Creates or updates a subscriber in Brevo.

Unsubscribe a contact

Unsubscribes a contact in Brevo.

Add a subscriber to a list

Adds a subscriber to a list or segment in Brevo.

Send a transactional email

Sends a one-off transactional email via Brevo.

Subscribe new ad leads to marketing lists When a new lead is captured from an ad in Facebook Lead Ads, automatically add them as a subscriber to a list in Brevo. See details

Exclude unsubscribed contacts from ad targeting When a subscriber unsubscribes in Brevo, remove that contact from an audience in Facebook Lead Ads to avoid wasted ad spend. See details

See all Facebook Lead Ads + Brevo integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Track email engagement as advertising conversions” between Facebook Lead Ads and Brevo?

Yes — describe it in the box above and Knit's Integrations Agent researches Facebook Lead Ads and Brevo's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

What is the primary benefit of connecting Facebook Lead Ads to Brevo?

This integration eliminates manual lead uploads by immediately funneling leads captured in Facebook Lead Ads directly into automated email subscriber lists in Brevo.

How does email activity affect ad spending?

When contacts unsubscribe or click key links in Brevo, automated rules can update custom ad audiences in Facebook Lead Ads to prevent retargeting contacts who have already churned or converted.