Turn web form submissions into CRM leads

When a visitor submits a contact or inquiry form in Softr, automatically create or update their contact profile in FLG.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

FLG Explore FLG →

Triggers

New lead created

Fires when a new lead or contact is created in FLG.

Deal stage changed

Fires when a deal moves to a new stage in FLG.

Deal won

Fires when a deal is marked won in FLG.

Contact updated

Fires when a field on a contact changes in FLG.

Actions

Create or update contact

Creates or updates a contact in FLG.

Create deal

Creates a new deal in FLG.

Update deal stage

Moves a deal to a new stage in FLG.

Log activity

Logs a call, email, or note against a record in FLG.

Softr Explore Softr →

Triggers

Page published

Fires when a new page or post is published on Softr.

Form submitted

Fires when a form on Softr is submitted.

CMS item updated

Fires when a CMS item is updated on Softr.

Actions

Publish page

Publishes or updates a page on Softr.

Create CMS item

Creates a new CMS item on Softr.

Update content

Updates existing content on Softr.

Publish customer case studies upon closing deals When a deal is marked won in FLG, automatically create a new showcase story item in Softr for your team to finalize. See details

Track website content updates in sales records When a CMS item is updated in Softr, automatically log the activity under the associated client record in FLG. See details

See all FLG + Softr integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Turn web form submissions into CRM leads” between FLG and Softr?

Yes — describe it in the box above and Knit's Integrations Agent researches FLG and Softr's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting FLG with Softr improve sales pipeline efficiency?

It eliminates manual data entry by converting web form submissions directly into qualified contacts and deals in your CRM.

Can updates in FLG change content published on Softr?

Yes, updates to contacts or deals can automatically modify content items or publish new pages on your website.