Create CRM leads from ad campaign form fills

When a new lead is captured from an ad in Zillow Tech Connect, automatically create a contact record and open a deal in Followup.

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See all Followup + Zillow Tech Connect integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Followup Explore Followup →

Triggers

New contact or lead

Fires when a new contact or lead is added to Followup.

Contact updated

Fires when a field on a contact changes in Followup.

Deal or record stage changed

Fires when a deal, case or record moves to a new stage in Followup.

Deal won

Fires when a deal is marked won in Followup.

Actions

Create or update contact

Creates or updates a contact in Followup.

Create deal

Creates a new deal in Followup.

Update record stage

Moves a deal or record to a new stage in Followup.

Log activity

Logs a call, email, or note against a record in Followup.

Zillow Tech Connect Explore Zillow Tech Connect →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Zillow Tech Connect.

Conversion event received

Fires when Zillow Tech Connect records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Zillow Tech Connect.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Zillow Tech Connect.

Add contact to an audience

Adds a contact to a custom audience or customer list in Zillow Tech Connect.

Remove contact from an audience

Removes a contact from a custom audience in Zillow Tech Connect.

Send offline conversion events when deals are won When a deal is marked won in Followup, automatically send a conversion event to Zillow Tech Connect to optimize ad algorithm bidding. See details

Remove converted leads from ad targeting audiences When a contact is updated or moves through the sales funnel in Followup, automatically remove them from retargeting audiences in Zillow Tech Connect. See details

See all Followup + Zillow Tech Connect integrations → · Browse the full workflow library →

Enterprise-grade security

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FAQ

Common questions

Can Knit build “Create CRM leads from ad campaign form fills” between Followup and Zillow Tech Connect?

Yes — describe it in the box above and Knit's Integrations Agent researches Followup and Zillow Tech Connect's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How quickly do ad leads reach sales reps in Followup?

Leads captured from ad campaigns in Zillow Tech Connect instantly generate new deal or contact records in Followup for immediate follow-up.

Can CRM updates help improve advertising targeting?

Yes, when deals are won in Followup, conversion events or custom audiences can be automatically updated in Zillow Tech Connect to optimize ad targeting.