Send conversion events when students complete courses

When a student completes a course in EDlumina, automatically send a conversion event to Google Ads to improve campaign performance.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

EDlumina Explore EDlumina →

Triggers

New course created

Fires when a new course is created in EDlumina.

Student enrolled

Fires when a learner enrolls in a course in EDlumina.

Course completed

Fires when a learner completes a course in EDlumina.

New user registered

Fires when a new user registers in EDlumina.

Actions

Activate user

Activates a learner or user account in EDlumina.

Issue badge

Issues a digital badge or certificate to a learner in EDlumina.

Activate new student users from ad leads When a new lead is captured from an ad in Google Ads, automatically activate the user account in EDlumina so they can start learning. See details

Remove enrolled students from retargeting ad audiences When a student enrolls in a course in EDlumina, automatically remove them from retargeting ad audiences in Google Ads. See details

See all Google Ads + EDlumina integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Send conversion events when students complete courses” between Google Ads and EDlumina?

Yes — describe it in the box above and Knit's Integrations Agent researches Google Ads and EDlumina's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

What are the benefits of connecting Google Ads and EDlumina?

You can automatically grant course access to leads generated from ad campaigns and send student conversions back to your ad platform to optimize ad spending.

Can student achievements in learning platforms refine advertising audiences?

Yes, when students enroll in or complete courses, you can add or remove them from advertising audiences to ensure relevant targeting.