Send offline conversion events when deals are won

When a deal is marked won in PeopleSmart, automatically send a conversion event to Google Ads to optimize ad algorithm bidding.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

PeopleSmart Explore PeopleSmart →

Triggers

New lead created

Fires when a new lead or contact is created in PeopleSmart.

Deal stage changed

Fires when a deal moves to a new stage in PeopleSmart.

Deal won

Fires when a deal is marked won in PeopleSmart.

Contact updated

Fires when a field on a contact changes in PeopleSmart.

Actions

Create or update contact

Creates or updates a contact in PeopleSmart.

Create deal

Creates a new deal in PeopleSmart.

Update deal stage

Moves a deal to a new stage in PeopleSmart.

Log activity

Logs a call, email, or note against a record in PeopleSmart.

Create CRM leads from ad campaign form fills When a new lead is captured from an ad in Google Ads, automatically create a contact record and open a deal in PeopleSmart. See details

Remove converted leads from ad targeting audiences When a contact is updated or moves through the sales funnel in PeopleSmart, automatically remove them from retargeting audiences in Google Ads. See details

See all Google Ads + PeopleSmart integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Send offline conversion events when deals are won” between Google Ads and PeopleSmart?

Yes — describe it in the box above and Knit's Integrations Agent researches Google Ads and PeopleSmart's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How quickly do ad leads reach sales reps in PeopleSmart?

Leads captured from ad campaigns in Google Ads instantly generate new deal or contact records in PeopleSmart for immediate follow-up.

Can CRM updates help improve advertising targeting?

Yes, when deals are won in PeopleSmart, conversion events or custom audiences can be automatically updated in Google Ads to optimize ad targeting.