Google Business Profile Glean

Send automated messages when web forms are submitted

When a form is submitted in Google Business Profile, automatically prompt Glean to send a personalized chat message back to the user.

Try:

See all Google Business Profile + Glean integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Google Business Profile Explore Google Business Profile →

Triggers
Page published

Fires when a new page or post is published on Google Business Profile.

Form submitted

Fires when a form on Google Business Profile is submitted.

CMS item updated

Fires when a CMS item is updated on Google Business Profile.

Actions
Publish page

Publishes or updates a page on Google Business Profile.

Create CMS item

Creates a new CMS item on Google Business Profile.

Update content

Updates existing content on Google Business Profile.

Glean Explore Glean →

Triggers
New conversation started

Fires when a new chat or conversation begins in Glean.

Lead captured in chat

Fires when Glean captures a lead during a conversation.

Conversation handed off

Fires when Glean escalates a conversation to a human.

Actions
Send a message

Sends a message to a user through Glean.

Generate an answer

Asks Glean a question against its knowledge base and returns the answer.

Summarize a conversation

Uses Glean to summarize a chat transcript.

Create a ticket from a chat

Opens a support ticket from an Glean conversation.

Create CMS items from captured chat leads When a new lead is captured in chat via Glean, automatically create a CMS item in Google Business Profile to store the contact record on your website database. See details
Summarize handoff conversations into website CMS entries When a chatbot conversation is handed off to a live agent in Glean, automatically summarize the conversation and create a CMS item in Google Business Profile for internal logging. See details

See all Google Business Profile + Glean integrations →  ·  Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Send automated messages when web forms are submitted” between Google Business Profile and Glean?

Yes — describe it in the box above and Knit's Integrations Agent researches Google Business Profile and Glean's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Glean with Google Business Profile benefit my website?

Linking Glean and Google Business Profile ensures leads captured through chat widgets are automatically converted into CMS items or form submissions for seamless team follow-up.

Can web form submissions initiate chatbot follow-ups?

Yes, when visitors submit forms or update content in Google Business Profile, automated workflows can prompt Glean to generate answers or send welcoming messages.

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