Send offline conversion events when deals are won
When a deal is marked won in NGP VAN, automatically send a conversion event to IQM Reports to optimize ad algorithm bidding.
See all IQM Reports + NGP VAN integrations or talk to a human
4.9/5 on G2·
Google for Startups Accelerator
How Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
IQM Reports Explore IQM Reports →
TriggersFires when a new lead comes in from an ad campaign in IQM Reports.
Fires when IQM Reports records a conversion or offline event.
Fires when a new ad or campaign goes live in IQM Reports.
Sends an offline or server-side conversion event to IQM Reports.
Adds a contact to a custom audience or customer list in IQM Reports.
Removes a contact from a custom audience in IQM Reports.
NGP VAN Explore NGP VAN →
TriggersFires when a new lead or contact is created in NGP VAN.
Fires when a deal moves to a new stage in NGP VAN.
Fires when a deal is marked won in NGP VAN.
Fires when a field on a contact changes in NGP VAN.
Creates or updates a contact in NGP VAN.
Creates a new deal in NGP VAN.
Moves a deal to a new stage in NGP VAN.
Logs a call, email, or note against a record in NGP VAN.
More IQM Reports + NGP VAN workflows
Create CRM leads from ad campaign form fills
When a new lead is captured from an ad in IQM Reports, automatically create a contact record and open a deal in NGP VAN.
See details
Remove converted leads from ad targeting audiences
When a contact is updated or moves through the sales funnel in NGP VAN, automatically remove them from retargeting audiences in IQM Reports.
See details
See all IQM Reports + NGP VAN integrations → · Browse the full workflow library →
Common questions
Can Knit build “Send offline conversion events when deals are won” between IQM Reports and NGP VAN?
Yes — describe it in the box above and Knit's Integrations Agent researches IQM Reports and NGP VAN's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
How quickly do ad leads reach sales reps in NGP VAN?
Leads captured from ad campaigns in IQM Reports instantly generate new deal or contact records in NGP VAN for immediate follow-up.
Can CRM updates help improve advertising targeting?
Yes, when deals are won in NGP VAN, conversion events or custom audiences can be automatically updated in IQM Reports to optimize ad targeting.