Send conversion feedback to ad platforms

When a contact is updated in Kulea after making a purchase, send a conversion event to Google Ads to optimize ad performance.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Kulea Explore Kulea →

Triggers

New lead captured

Fires when a new lead or contact is captured in Kulea.

Contact enters a workflow

Fires when a contact enters an automation in Kulea.

Contact updated

Fires when a field on a contact changes in Kulea.

Contact unsubscribed

Fires when a contact unsubscribes in Kulea.

Actions

Create or update a contact

Creates or updates a contact in Kulea.

Add a contact to a campaign

Adds a contact to a workflow or campaign in Kulea.

Send a message

Sends an email or message to a contact via Kulea.

Apply or remove a tag

Changes a contact's tags in Kulea.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

Enroll ad leads into email nurture campaigns When a new lead is captured from an ad in Google Ads, create or update the contact in Kulea and add them directly to a drip campaign. See details

Sync high-value leads to custom ad audiences When a contact enters a specific workflow in Kulea, add them to a target audience in Google Ads for retargeting. See details

See all Kulea + Google Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Send conversion feedback to ad platforms” between Kulea and Google Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches Kulea and Google Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How can I immediately nurture leads acquired from ad campaigns?

When a new lead is generated from an ad in Google Ads, you can automatically create or update the contact in Kulea and enroll them in a campaign.

Can I suppress contacts in my ad audiences when they opt out of marketing?

Yes, when a contact unsubscribes in Kulea, you can automatically remove that contact from an audience in Google Ads.