Convert web form submissions into automated leads

When a visitor submits a web form on WordPress, automatically capture them as a new lead in MasterBase and start an introductory email sequence.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

MasterBase Explore MasterBase →

Triggers

New lead captured

Fires when a new lead or contact is captured in MasterBase.

Contact enters a workflow

Fires when a contact enters an automation in MasterBase.

Contact updated

Fires when a field on a contact changes in MasterBase.

Contact unsubscribed

Fires when a contact unsubscribes in MasterBase.

Actions

Create or update a contact

Creates or updates a contact in MasterBase.

Add a contact to a campaign

Adds a contact to a workflow or campaign in MasterBase.

Send a message

Sends an email or message to a contact via MasterBase.

Apply or remove a tag

Changes a contact's tags in MasterBase.

WordPress Explore WordPress →

Triggers

Page published

Fires when a new page or post is published on WordPress.

Form submitted

Fires when a form on WordPress is submitted.

CMS item updated

Fires when a CMS item is updated on WordPress.

Actions

Publish page

Publishes or updates a page on WordPress.

Create CMS item

Creates a new CMS item on WordPress.

Update content

Updates existing content on WordPress.

Publish CMS profile updates when contact details change When a contact is updated in MasterBase, automatically update the corresponding CMS item in WordPress to keep online team directories current. See details

Notify contacts when new website pages are published When a new page is published in WordPress, automatically send a message through MasterBase to contacts enrolled in site update notifications. See details

See all MasterBase + WordPress integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Convert web form submissions into automated leads” between MasterBase and WordPress?

Yes — describe it in the box above and Knit's Integrations Agent researches MasterBase and WordPress's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How do website form submissions flow into MasterBase?

When a visitor submits a form on your WordPress site, a new lead record is automatically created or updated in MasterBase to begin automated nurture sequences.

Can contact updates in MasterBase alter CMS content in WordPress?

Yes, updates to contacts or workflows in MasterBase can automatically create or update CMS items in WordPress to display fresh profile details on your site.