Enrich and classify incoming sales leads with AI
When a new lead is created in MasterIN, pass their submitted notes to Wordware to automatically extract key buying signals and categorize their industry.
Google for Startups AcceleratorHow Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
MasterIN Explore MasterIN →
TriggersFires when a new lead or contact is created in MasterIN.
Fires when a deal moves to a new stage in MasterIN.
Fires when a deal is marked won in MasterIN.
Fires when a field on a contact changes in MasterIN.
Creates or updates a contact in MasterIN.
Creates a new deal in MasterIN.
Moves a deal to a new stage in MasterIN.
Logs a call, email, or note against a record in MasterIN.
Wordware Explore Wordware →
TriggersFires when Wordware generates a response to a prompt.
Fires when a request to Wordware errors or times out.
Fires when a fine-tuning job in Wordware finishes.
Sends a prompt to Wordware and returns the model's response.
Uses Wordware to summarize a block of text.
Uses Wordware to classify or extract structured data from text.
More MasterIN + Wordware workflows
See all MasterIN + Wordware integrations → · Browse the full workflow library →
Enterprise-grade security
Common questions
Can Knit build “Enrich and classify incoming sales leads with AI” between MasterIN and Wordware?
Yes — describe it in the box above and Knit's Integrations Agent researches MasterIN and Wordware's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
What's the most common AI Models + CRM automation?
Summarizing a deal or account's recent activity from MasterIN using Wordware, or drafting a personalized follow-up email based on the contact's real history.
Can this write the AI's output back into the CRM record?
Yes — a summary, draft email, or score generated by Wordware can be written straight back onto the relevant field or note in MasterIN.