Sync newly created leads across CRM platforms
When a new lead is captured in Mav, automatically create or update the matching contact in Shape to keep records synchronized.
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How Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
Mav Explore Mav →
TriggersFires when a new lead or contact is created in Mav.
Fires when a deal moves to a new stage in Mav.
Fires when a deal is marked won in Mav.
Fires when a field on a contact changes in Mav.
Creates or updates a contact in Mav.
Creates a new deal in Mav.
Moves a deal to a new stage in Mav.
Logs a call, email, or note against a record in Mav.
Shape Explore Shape →
TriggersFires when a new lead or contact is created in Shape.
Fires when a deal moves to a new stage in Shape.
Fires when a deal is marked won in Shape.
Fires when a field on a contact changes in Shape.
Creates or updates a contact in Shape.
Creates a new deal in Shape.
Moves a deal to a new stage in Shape.
Logs a call, email, or note against a record in Shape.
More Mav + Shape workflows
Mirror deal outcomes in secondary pipeline accounts
Whenever a deal is marked won in Shape, update the corresponding opportunity stage in Mav for unified revenue reporting.
See details
Log pipeline stage updates as CRM activities
When a deal moves forward in Mav, log a status update activity on the corresponding account record in Shape.
See details
See all Mav + Shape integrations → · Browse the full workflow library →
Common questions
Can Knit build “Sync newly created leads across CRM platforms” between Mav and Shape?
Yes — describe it in the box above and Knit's Integrations Agent researches Mav and Shape's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
Why would a team need to connect two CRM systems?
Common reasons include a merger or acquisition where each side kept its own CRM, or separate teams (direct sales vs. partner-led) standardized on different tools that still need shared contact and deal data.
Does this cause duplicate contact records?
No — the Agent can match on email or a shared identifier to update an existing contact in the other system instead of creating a duplicate.