MoEngage Google Ads

MoEngage + Google Ads Integrations, Built by an AI Agent

Put MoEngage + Google Ads to work with AI and enterprise-grade automation

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See the kind of workflows teams build with MoEngage and Google Ads below — describe the exact one you want above and the Agent builds it on demand.

Enroll ad leads into email nurture campaigns When a new lead is captured from an ad in Google Ads, create or update the contact in MoEngage and add them directly to a drip campaign. See details
Sync high-value leads to custom ad audiences When a contact enters a specific workflow in MoEngage, add them to a target audience in Google Ads for retargeting. See details
Send conversion feedback to ad platforms When a contact is updated in MoEngage after making a purchase, send a conversion event to Google Ads to optimize ad performance. See details

Browse the full workflow library →

Looking to achieve something else with MoEngage and Google Ads?

Just describe what you need — the Agent researches both APIs and builds the real automation on demand.

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Triggers & actions for MoEngage and Google Ads

Everything MoEngage and Google Ads can do inside a workflow — the triggers that start one and the actions that run when it fires.

MoEngage Explore MoEngage →

A customer engagement platform that helps brands deliver personalized cross-channel marketing campaigns based on customer behavior.

Actions
Add or Remove User From Cohort (Audience)

This action adds or removes a user from a cohort using the Cohort APIs.

Create or Update User

This action adds a user into MoEngage. If the user profile already exists, this action updates the user’s attributes.

Fetch Campaign Report

This action fetches campaign reports (configured in MoEngage) from MoEngage.

Import User Event

This action imports a user event to MoEngage using the Event APIs.

Google Ads Explore Google Ads →

Google Ads is an online advertising platform developed by Google that allows businesses to display sponsored search ads, video ads, and banner placements.

Triggers
New Campaign

Triggers whenever a new campaign is created in Google Ads.

New Lead Form Entry

Triggers whenever a new lead is created from a Lead Form Extension.

Actions
Add Contact to Customer List With Email

Adds a contact to a customer list using their email address. This uses the Data Manager API, which is being beta tested by Google.

Add Contact to Customer List

Adds a contact to a customer list. This uses the Data Manager API, which is being beta tested by Google.

Create Customer List (Data Manager)

Creates a Customer Match customer list using the Data Manager API.

Create Report

Creates a report on specified data from your campaigns/ads.

Delete Customer List (Data Manager)

Deletes a Customer Match customer list using the Data Manager API.

Remove Contact From Customer List

Removes a contact from a customer list. This uses the Data Manager API, which is being beta tested by Google.

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Customer Stories

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Amazing Product With Exceptional Support from the team. By using Knit we managed to speed up our development by orders of magnitude.
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Huynh H
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A brilliant tool to let you seamlessly integrate with many different systems. It is very easy to integrate with and customer support is next level.
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Jayesh
Co-Founder, Scrut
Seamless integration experience. Well-documented, self-explanatory APIs, and excellent service and support.
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Poorvi
Product Manager, Onsurity
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
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Aditya
Product Lead, RazorpayXPayroll
Knit shipped a brand-new Timesheet API in a week and handed us a ready-to-use NetSuite sandbox. That velocity is priceless when you're running payroll in 40+ countries.
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Rohit Singh
GM, Payoneer Workforce Management

#1 in Ease of Integrations

4.9 out of 5 stars

4.9 out of 5 stars on G2

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FAQ

Common questions about MoEngage + Google Ads

Is there a pre-built MoEngage + Google Ads automation?

Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches MoEngage and Google Ads's public API docs (or your own uploaded docs) and builds a working automation.

Does this require a pre-built MoEngage or Google Ads connector?

No. The Agent works whether or not MoEngage or Google Ads already has a pre-built connector in Knit's catalog — it researches the real API surface either way.

How long does it take to build?

Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.

How can I immediately nurture leads acquired from ad campaigns?

When a new lead is generated from an ad in Google Ads, you can automatically create or update the contact in MoEngage and enroll them in a campaign.

Can I suppress contacts in my ad audiences when they opt out of marketing?

Yes, when a contact unsubscribes in MoEngage, you can automatically remove that contact from an audience in Google Ads.

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