ON24 Facebook Conversions (for Business admins)

ON24 + Facebook Conversions (for Business admins) Integrations, Built by an AI Agent

Put ON24 + Facebook Conversions (for Business admins) to work with AI and enterprise-grade automation

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See the kind of workflows teams build with ON24 and Facebook Conversions (for Business admins) below — describe the exact one you want above and the Agent builds it on demand.

ON24 + Facebook Conversions (for Business admins) Send ON24 webcast registration and attendance events to Facebook Conversions for ad attribution. See details
Register ad leads for upcoming webinars When a potential customer submits a lead form in Facebook Conversions (for Business admins), instantly sign them up for the appropriate webinar in ON24. See details
Build retargeting audiences from missed webinar registrants When a registrant misses a live event in ON24, automatically add their details to a custom audience in Facebook Conversions (for Business admins) for follow-up ad campaigns. See details
Track webinar registrations as ad conversions When a participant signs up for an event in ON24, pass a conversion event back to Facebook Conversions (for Business admins) to optimize your ad performance. See details

Browse the full workflow library →

Looking to achieve something else with ON24 and Facebook Conversions (for Business admins)?

Just describe what you need — the Agent researches both APIs and builds the real automation on demand.

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Triggers & actions for ON24 and Facebook Conversions (for Business admins)

Everything ON24 and Facebook Conversions (for Business admins) can do inside a workflow — the triggers that start one and the actions that run when it fires.

ON24 Explore ON24 →

ON24 is a digital experience platform that enables organizations to create and host interactive webinars and virtual events.

Triggers
New Attendee

Triggers when there is a new attendee to the specified webcast or client.

New Webcast

Triggers when a new Webcast is created.

New or Updated Attendee

Triggers when there is a new attendee or when the attendee has a new activity. This trigger can work for a specific webcast or an account.

New Presenter

Triggers when there is a new presenter in any of the webcasts belonging to the associated client.

New User Question

Triggers when a new question is asked at account level. If Webcast ID is specified, then the trigger will work at Webcast level.

New Registrant

Triggers when there is a new registrant to the specified webcast. If no specific webcast is selected, the trigger will work at Client level.

Actions
Copy Webcast

Copies a Webcast from an existent one.

Create Webcast

Creates a new webcast.

Create Registrant

Creates a new Registrant for a particular Event.

Update Webcast

Update an existing webCast.

Facebook Conversions (for Business admins) Explore Facebook Conversions (for Business admins) →

Facebook Conversions is a marketing API tool that allows business administrators to transmit online customer actions to Facebook for ad tracking.

Actions
Send Funnel Event

Publish Facebook lead updates from your funnel.

Send Lead Event

Publish lead events to Facebook

Send Other Event

Publish other events to Facebook

Send Purchase Event

Publish purchase events to Facebook

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Poorvi
Product Manager, Onsurity
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
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Aditya
Product Lead, RazorpayXPayroll
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Rohit Singh
GM, Payoneer Workforce Management

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FAQ

Common questions about ON24 + Facebook Conversions (for Business admins)

Is there a pre-built ON24 + Facebook Conversions (for Business admins) automation?

Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches ON24 and Facebook Conversions (for Business admins)'s public API docs (or your own uploaded docs) and builds a working automation.

Does this require a pre-built ON24 or Facebook Conversions (for Business admins) connector?

No. The Agent works whether or not ON24 or Facebook Conversions (for Business admins) already has a pre-built connector in Knit's catalog — it researches the real API surface either way.

How long does it take to build?

Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Facebook Conversions (for Business admins) to ON24 improve ad targeting?

By sending webinar attendance data back to Facebook Conversions (for Business admins), you can build precise audiences to retarget attendees or suppress people who have already registered.

Can I instantly sign up people who submit a lead form in Facebook Conversions (for Business admins)?

Yes, prospective attendees who fill out a lead ad in Facebook Conversions (for Business admins) can be automatically registered for your webinar session in ON24.

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