Convert webinar registrants into CRM contacts

When a user registers for an event in ON24, automatically create or update their contact profile in Totango so sales can follow up.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

ON24 Explore ON24 →

Triggers

New webinar registration

Fires when someone registers for a webinar in ON24.

Attendee joined

Fires when a registrant joins a live webinar in ON24.

Attendee missed the webinar

Fires when a registrant does not attend a webinar in ON24.

Actions

Registers someone for a webinar in ON24.

Create or update a session

Creates or updates a webinar session in ON24.

Add tags to a registrant

Tags a registrant's record in ON24.

Totango Explore Totango →

Triggers

New lead created

Fires when a new lead or contact is created in Totango.

Deal stage changed

Fires when a deal moves to a new stage in Totango.

Deal won

Fires when a deal is marked won in Totango.

Contact updated

Fires when a field on a contact changes in Totango.

Actions

Create or update contact

Creates or updates a contact in Totango.

Create deal

Creates a new deal in Totango.

Update deal stage

Moves a deal to a new stage in Totango.

Log activity

Logs a call, email, or note against a record in Totango.

Register VIP prospects for live webinars When a deal reaches a specific pipeline stage in Totango, automatically register the primary contact for an upcoming session in ON24. See details

Log missed webinar attendance on contact records When an invitee misses a live presentation in ON24, record an activity in Totango so account managers know to send the recording. See details

See all ON24 + Totango integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Convert webinar registrants into CRM contacts” between ON24 and Totango?

Yes — describe it in the box above and Knit's Integrations Agent researches ON24 and Totango's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

Can I automatically register high-value CRM leads for an upcoming webinar?

Yes, whenever a deal stage changes or a new lead is created in Totango, you can automatically sign that contact up for a session in ON24.

How do sales reps know if a prospect actually attended a session?

When someone joins or misses an event in ON24, an activity or note is logged directly on their contact profile in Totango.