Add engaged email readers to custom marketing segments

When an email link is clicked in Retention.com, automatically add that contact to an active buyer segment in Ortto for targeted advertising.

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See all Ortto + Retention.com integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Ortto Explore Ortto →

Triggers

New lead captured

Fires when Ortto captures a new lead or sign-up.

Engagement recorded

Fires when someone views, clicks or completes something in Ortto.

Content published

Fires when a post, page or asset is published from Ortto.

Actions

Create or update a contact

Creates or updates a contact or lead in Ortto.

Add to a campaign or audience

Adds a contact to a campaign, audience or segment in Ortto.

Retention.com Explore Retention.com →

Triggers

New subscriber added

Fires when a new subscriber is added in Retention.com.

Subscriber unsubscribed

Fires when a contact unsubscribes in Retention.com.

Email opened or clicked

Fires when a subscriber opens or clicks a campaign in Retention.com.

Actions

Add or update a subscriber

Creates or updates a subscriber in Retention.com.

Unsubscribe a contact

Unsubscribes a contact in Retention.com.

Add a subscriber to a list

Adds a subscriber to a list or segment in Retention.com.

Send a transactional email

Sends a one-off transactional email via Retention.com.

Sync new email subscribers across marketing platforms When a subscriber is added in Retention.com, automatically add them to the corresponding master list and segment in Ortto. See details

Process opt-outs across both tools When a subscriber unsubscribes from a campaign in Ortto, automatically update their record to unsubscribed status in Retention.com. See details

See all Ortto + Retention.com integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Add engaged email readers to custom marketing segments” between Ortto and Retention.com?

Yes — describe it in the box above and Knit's Integrations Agent researches Ortto and Retention.com's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

Why integrate Retention.com with Ortto?

It maintains consistent subscriber lists across specialized newsletter services and multi-channel marketing tools, preventing audience fragmentation and missed communications.

How are subscriber unsubscribes handled between Retention.com and Ortto?

When a subscriber opts out in either platform, the integration automatically updates their status in the other tool to maintain total compliance.