Automatically convert recruitment ad leads into candidates

When a job seeker submits a form on a recruitment ad in Google Ads, automatically create a new candidate profile in PCRecruiter to keep recruitment pipelines full.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

PCRecruiter Explore PCRecruiter →

Triggers

New candidate applied

Fires when a new candidate applies to a job in PCRecruiter.

Candidate stage changed

Fires when a candidate moves to a new pipeline stage in PCRecruiter.

Interview scheduled

Fires when an interview is scheduled in PCRecruiter.

Offer extended

Fires when an offer is extended to a candidate in PCRecruiter.

Actions

Create candidate

Creates a new candidate record in PCRecruiter.

Update candidate stage

Moves a candidate to a new pipeline stage in PCRecruiter.

Schedule interview

Schedules an interview for a candidate in PCRecruiter.

Send offer letter

Sends an offer letter to a candidate via PCRecruiter.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

Pass hire status back to ad platforms for optimization When an applicant moves to an advanced stage in PCRecruiter, send a conversion event back to Google Ads to optimize your recruitment campaign targeting. See details

Exclude placed candidates from active ad campaigns When an offer is extended to a candidate in PCRecruiter, automatically remove them from your targeted recruitment audience in Google Ads to save ad spend. See details

See all PCRecruiter + Google Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Automatically convert recruitment ad leads into candidates” between PCRecruiter and Google Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches PCRecruiter and Google Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Google Ads and PCRecruiter improve recruitment ROI?

By capturing job applicants directly from ad campaigns into PCRecruiter and sending downstream hiring events back to Google Ads, you can optimize ad spend toward platforms that yield quality candidates.

Can I stop advertising to applicants who have already moved forward in PCRecruiter?

Yes, updates in candidate status within PCRecruiter can automatically remove those individuals from active custom audiences in Google Ads.