PenPals Ecwid by Lightspeed

Add newly approved affiliates to marketing campaigns

When an affiliate partner is approved in Ecwid by Lightspeed, automatically send a welcome campaign through PenPals with onboarding instructions.

Try:

See all PenPals + Ecwid by Lightspeed integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

PenPals Explore PenPals →

Triggers
New lead captured

Fires when PenPals captures a new lead or sign-up.

Engagement recorded

Fires when someone views, clicks or completes something in PenPals.

Content published

Fires when a post, page or asset is published from PenPals.

Actions
Create or update a contact

Creates or updates a contact or lead in PenPals.

Add to a campaign or audience

Adds a contact to a campaign, audience or segment in PenPals.

Ecwid by Lightspeed Explore Ecwid by Lightspeed →

Triggers
New order

Fires when a customer places a new order in Ecwid by Lightspeed.

Order status changed

Fires when an order in Ecwid by Lightspeed is paid, fulfilled, refunded or disputed.

New customer

Fires when a new customer account is created in Ecwid by Lightspeed.

Cart abandoned

Fires when a customer abandons their cart before completing checkout in Ecwid by Lightspeed.

Actions
Create or update product

Creates or updates a product or listing in Ecwid by Lightspeed.

Update order

Updates an order's status or fulfillment details in Ecwid by Lightspeed.

Make a custom API request

Sends a custom API request to Ecwid by Lightspeed for actions not covered by a dedicated action.

Recover lost store revenue from abandoned carts When a customer leaves items in their cart in Ecwid by Lightspeed, automatically add them to a recovery segment in PenPals to launch targeted follow-ups. See details
Update store records based on new subscriber sign-ups When a new subscriber joins a list in PenPals, automatically send a custom API request to Ecwid by Lightspeed to synchronize prospective customer data. See details

See all PenPals + Ecwid by Lightspeed integrations →  ·  Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Add newly approved affiliates to marketing campaigns” between PenPals and Ecwid by Lightspeed?

Yes — describe it in the box above and Knit's Integrations Agent researches PenPals and Ecwid by Lightspeed's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Ecwid by Lightspeed with PenPals boost store sales?

Integrating Ecwid by Lightspeed with PenPals allows you to automatically re-engage visitors who abandoned their carts and ensure new promotional campaigns reach active customer segments.

Can marketing sign-ups perform custom updates in my online store?

Yes, when new subscribers sign up in PenPals, you can issue a custom API request to Ecwid by Lightspeed to set up buyer profiles or update partner preferences.

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