Add abandoned cart shoppers to retargeting audiences

When a visitor leaves products in their cart in Picreel, automatically add their details to a custom audience in Facebook Lead Ads to serve recovery ads.

Try:

See all Picreel + Facebook Lead Ads integrations or talk to a human

Trusted by teams already building on Knit·

4.9/5 on G2·

Google for Startups Accelerator

How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Picreel Explore Picreel →

Triggers

New affiliate approved

Fires when a new affiliate is approved to promote a product in Picreel.

Affiliate commission earned

Fires when an affiliate earns a commission in Picreel.

Cart abandoned

Fires when a customer abandons their cart before completing checkout in Picreel.

Actions

Make a custom API request

Sends a custom API request to Picreel for actions not covered by a dedicated action.

Facebook Lead Ads Explore Facebook Lead Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Lead Ads.

Conversion event received

Fires when Facebook Lead Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Lead Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Lead Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Lead Ads.

Remove contact from an audience

Removes a contact from a custom audience in Facebook Lead Ads.

Sync new ad leads into store customer accounts When a prospect fills out a lead form in Facebook Lead Ads, run a custom API request in Picreel to create their buyer account or issue a welcome code. See details

Remove approved affiliates from paid ad lists When a partner is approved in Picreel, automatically remove them from acquisition ad audiences in Facebook Lead Ads to avoid wasting ad budget. See details

See all Picreel + Facebook Lead Ads integrations → · Browse the full workflow library →

Enterprise-grade security

Visit our Security Center Review the DPA

FAQ

Common questions

Can Knit build “Add abandoned cart shoppers to retargeting audiences” between Picreel and Facebook Lead Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches Picreel and Facebook Lead Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Facebook Lead Ads and Picreel improve ad campaign targeting?

You can sync high-intent customer behavior from Picreel, such as abandoned carts or partner approvals, directly into Facebook Lead Ads to refine ad audiences in real time.

Can new leads captured in Facebook Lead Ads be pushed straight into Picreel?

Yes, when prospective buyers submit ad lead forms in Facebook Lead Ads, custom requests can immediately register customer profiles or generate discounts in Picreel.