Send release announcement campaigns on deployment

When a deployment is tracked in GitHub, send a campaign in ReleaseNotes to update subscribers about newly launched features.

Try:

See all ReleaseNotes + GitHub integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

ReleaseNotes Explore ReleaseNotes →

Triggers

Subscriber added

Fires when a new subscriber is added in ReleaseNotes.

Campaign sent

Fires when a campaign is sent from ReleaseNotes.

Subscriber unsubscribed

Fires when a subscriber unsubscribes in ReleaseNotes.

Actions

Add subscriber

Adds or updates a subscriber in ReleaseNotes.

Send campaign

Creates or sends a campaign from ReleaseNotes.

Add to segment

Adds a subscriber to a segment in ReleaseNotes.

GitHub Explore GitHub →

Triggers

New issue captured

Fires when a new error or issue is captured in GitHub.

Issue status changed

Fires when an issue's status changes in GitHub.

Deployment tracked

Fires when a new deployment is tracked in GitHub.

Actions

Create issue

Creates or updates an issue in GitHub.

Assign issue

Assigns an issue in GitHub to a teammate.

Resolve issue

Resolves or mutes an issue in GitHub.

Segment users when critical issues are resolved When an issue status changes to resolved in GitHub, add affected users to a specific segment in ReleaseNotes for follow-up messaging. See details

Log developer issues from enterprise subscriber signups When a subscriber is added in ReleaseNotes, create an issue in GitHub to prepare customer-specific developer onboarding. See details

See all ReleaseNotes + GitHub integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Send release announcement campaigns on deployment” between ReleaseNotes and GitHub?

Yes — describe it in the box above and Knit's Integrations Agent researches ReleaseNotes and GitHub's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

Why connect developer platforms in GitHub to marketing tools in ReleaseNotes?

It bridges technical progress and customer outreach, ensuring product announcements and bug resolution emails are sent automatically upon deployment.

Can deployment events drive marketing campaigns?

Yes, tracking a deployment in GitHub can automatically launch targeted email campaigns in ReleaseNotes to notify users of release notes.