Process opt-outs across both tools

When a subscriber unsubscribes from a campaign in Retention.com, automatically update their record to unsubscribed status in iContact.

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See all Retention.com + iContact integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Retention.com Explore Retention.com →

Triggers

Subscriber added

Fires when a new subscriber is added in Retention.com.

Campaign sent

Fires when a campaign is sent from Retention.com.

Subscriber unsubscribed

Fires when a subscriber unsubscribes in Retention.com.

Actions

Add subscriber

Adds or updates a subscriber in Retention.com.

Send campaign

Creates or sends a campaign from Retention.com.

Add to segment

Adds a subscriber to a segment in Retention.com.

iContact Explore iContact →

Triggers

New subscriber added

Fires when a new subscriber is added in iContact.

Subscriber unsubscribed

Fires when a contact unsubscribes in iContact.

Email opened or clicked

Fires when a subscriber opens or clicks a campaign in iContact.

Actions

Add or update a subscriber

Creates or updates a subscriber in iContact.

Unsubscribe a contact

Unsubscribes a contact in iContact.

Add a subscriber to a list

Adds a subscriber to a list or segment in iContact.

Send a transactional email

Sends a one-off transactional email via iContact.

Sync new email subscribers across marketing platforms When a subscriber is added in iContact, automatically add them to the corresponding master list and segment in Retention.com. See details

Add engaged email readers to custom marketing segments When an email link is clicked in iContact, automatically add that contact to an active buyer segment in Retention.com for targeted advertising. See details

See all Retention.com + iContact integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Process opt-outs across both tools” between Retention.com and iContact?

Yes — describe it in the box above and Knit's Integrations Agent researches Retention.com and iContact's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

Why integrate iContact with Retention.com?

It maintains consistent subscriber lists across specialized newsletter services and multi-channel marketing tools, preventing audience fragmentation and missed communications.

How are subscriber unsubscribes handled between iContact and Retention.com?

When a subscriber opts out in either platform, the integration automatically updates their status in the other tool to maintain total compliance.